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Social Media Manager - East Aurora, United States - MacKenzie-Childs
Description
Job DetailsJob Location
Corporate - Aurora, NY
Remote Type
Fully Remote
Salary Range
$85, $95,000.00 Salary/year
Description
Position Summary:
This person will be responsible for driving the overall social media & content strategy across all organic social media channels, including overseeing the monthly content calendar, 360 social support plans for product launches/activations, along with identifying and implementing brand aligned social trends.
This role will work cross-functionally with all creative & marketing teams, and report directly to the Senior Manager of Social Media.
Our ideal candidate is a team player with excellent communication, writing and analytical skills (you love the data), while able to effectively multi-task and achieve deadlines in a fast-paced environment.
A true content creator at heart you have stellar copywriting skills, a knack for engaging storytelling, and a talent for producing stunning visual content in a variety of formats from graphics, GIFs, Instagram stories, Reels, TikTok videos, Pinterest guides, YouTube Shorts, etc.
Essential Job Duties and Responsibilities:
(Additional duties may be assigned)
Concept and execute short & long-term social media strategies (activation plans)
Oversee the development of the social calendar across all organic social channels
including support for new launches, campaigns, events, & promotions
Lead daily and weekly organic social media strategies to best acquire new followers, enhance best practices and meet brand social media KPIs benchmarks / goals.
Ideate, write, and edit copy for all social channels (IG, FB, Pinterest, YT, TW & TikTok) working closely with the creative team and ensuring it's written to the correct audience persona / channel
Partner closely with the creative team for best-in-class assets. Review & approve produced social content (TikTok, IG stories, Reels, etc.)
must be able to provide timely clear feedback & edits
Focus on driving forward the growth of our newly launched TikTok while working to implement TikTok Shops, spark ads, etc
Create and deploy an evolved community management strategy in collaboration with our customer service team
Monthly concepting of social media content, content creators & storytelling series to support company growth
Regularly identify emerging social trends, new social features & strategize opportunities for the brand to actively engage
Partner with our Influencer team to repurpose any and all content, as it fits into monthly content calendar
Create / edit images, GIFs, and videos if needed. Mostly working from pre-existing brand templates through tools such as Canva and Packsia
Work closely with our paid media marketing team on paid social strategy & execution (allowlisting, etc.) to measure the value and impact of our social channels while driving stronger clicks and sales through social media selling tactics
Strong reporting & analysis skills - campaign success, channel growth, awareness and acquisition KPIs, competitive analysis, etc. You know your way around tools such as Social Commerce and can put forth enhanced social media reporting templates
Own social listening and competitive insights through Sprout Social and develop enhanced reporting around it speaking to both qualitative and quantitative data points
Lead social giveaways
Manage, develop, & coach social media associate(s) in day-to-day responsibilities
Lead weekly social brainstorms and create a monthly social media newsletter to send company wide
Qualifications
Knowledge, Skills, and Abilities:
Self-starter with the ability to prioritize in a fast-paced environment & meet changing deadlines across multiple projects and campaigns
Strong problem-solving skills
Excellent verbal communication & writing skills
Works well under pressure & has a flexible & positive attitude
Attention to detail & ability to multitask
Strong project management skills
Creative thinker who can take conceptual idea and execute on it, flawlessly
Up to date on cultural trends and events
Technical proficiency:
Office 365, Sprout Social, Social Commerce (Curalate), Planoly, Later, Later Influence (Mavrck), Google Analytics, Excel, Monday, Brand Folder
Ability to be flexible
social media happens in real time and is 24/7. Need to be able to work some weekends and evenings if necessary
Education and Experience:
Bachelor's degree
Minimum of 5-7 years' relevant experience in marketing & social media at a retail/ecommerce company or agency
Strategic, results oriented marketer with a proven track record in social media campaign execution, strategy, management, and reporting
TikTok expertise. You are well versed in all things TikTok
In-depth understanding of social media platforms (specifically TikTok, Instagram, Facebook) from both a paid & organic perspective, including their respective strengths, nuances, success metrics, and relevant demographics
Understanding of the individual voice, audience, and configuration of each social media platform in order to optimize our engagement with different communities
Knowledge of each social media channel's algorithms and ability to track keyword and hashtag performance
Skilled at organizing, planning, and executing simultaneous projects and activities
Excellent knowledge in the social media landscape - tools and trends, including how brands are converting users through social channels
Data driven and highly analytical in order to build traffic and grow our community
A decor and lifestyle champion, who understands the luxury retail space
Location:
Remote
Travel:
Occasional domestic travel to company headquarters in New York (Aurora) or vendor partners / company events if needed; less than 20% of time annually or on an at-need basis.
Physical and Mental Requirements:
Ability to sit, stand, walk, talk, hear, reach, push, pull, crouch, kneel, bend, climb, use fingers to grasp, handle, feel, and perform repetitive motions of hands or wrists.
Light mental and visual attention is required for performing work where there is some variety, but actions taken and decisions made are limited to few possibilities.
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