Divisional Marketing Manager - Waco, United States - MAGNOLIA PERSONNEL GROUP

MAGNOLIA PERSONNEL GROUP Waco, United States

1 week ago

Description

DIVISIONAL MARKETING MANAGER | JOB DESCRIPTION

SUMMARY
At Magnolia, t

he Divisional Marketing Manager

is responsible for

customer acquisition and retention

and

play

s

a pivotal role in developing and executing marketing strategies to drive online sales and enhance the overall digital presence. Leveraging

their

expertise

in digital marketing,

the Divisional Marketing Manager

will strategize and execute initiatives to attract new customers, enhance their shopping experience, and implement retention strategies to maximize customer lifetime value.

This position works from the

Magnolia Headquarters

in Waco, Texas. It reports to the

Ecommerce Director

and has supervisory responsibilities.

ESSENTIAL DUTIES AND RESPONSIBILITIES
Uphold Magnolia's manifesto and values
Develop and execute comprehensive ecommerce marketing and content strategies aligned brand and overall marketing objectives
Work collaboratively with cross-functional teams to ensure marketing efforts support overall business goals
Drive ecommerce needs with brand positioning and messaging, ensuring consistency across all digital marketing channels
Build extensive marketing plans that align with retail trends and establish KPIs to measure campaign effectiveness
Maintain a deep understand of target audience, market trends, and competitor activations
Conceptualize with director of ecommerce, plan and execute integrated marketing campaigns across various channels, including digital, social, email, and paid
Collaborate with creative teams to develop compelling and strategic digital assets to support the ecommerce site
Lead ecommerce marketing initiatives for new product launches, coordinating efforts with merchandising, marketing, and creative teams
Develop go-to market strategies that create excitement and anticipation around new product releases
Work with PR to develop and analyze online activation of influencer campaigns
Research, build,

maintain

, and evaluate strategies to enhance guest engagement and loyalty,

utilizing

data driven insights to inform personalized marketing approaches
Implement initiatives across the site that create a sense of community and inspiration
Collaborate with guest services to address guest feedback, concerns, and enhance overall guest experience
Monitor spending, track

ROI
and

make adjustments

as needed to

optimize

marketing investments
Stay informed about industry trends, customer preferences, and competitor activities related to guest acquisition and retention
Implement insights from competitive analysis to enhance our strategies
Perform other duties as assigned

QUALIFICATIONS

Hard skills:
Proficient in analytics tools such as GA and Adobe Analytics

;

p

roven experience as in ecommerce marketing with a focus on customer acquisition and retention;

s

trong understanding of digital marketing channels and tactics;

h

istory

of managing earned media for

established

dynamic brands and excellent relationships with journalists and influencers a priority

; proven

track record

of driving traffic and conversion with an awareness of shifts in industry trends

Soft skills:
Excellent written, verbal, and digital communication skills;

a

bility to work in a fast-paced, complex, and often-changing environment;

h

igh level of professionalism with ability to hold critical information confidentially;

c

reative problem-solver with ability to manage multiple projects simultaneously

and

adapt strategies based on evolving market trends

Education:
Bachelor's degree

in Marketing, Business, or related field

from a 4-year college or university preferred

Experience:

5+ year of experience in related ecommerce marketing roles

preferred OR an equivalent combination of education and experience

required

PHYSICAL DEMANDS

While performing the duties of this job, the employee is regularly required to sit; use hands and arms to reach, handle, feel; utilize fine motor dexterity of fingers; talk or hear and taste or smell.

The employee is frequently required to stand and walk.

The employee must frequently lift and/or move up to 10 pounds, and occasionally lift and/or move up to 25 pounds.

Specific vision abilities required by this job include speaking, close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

WORK ENVIRONMENT
While performing the duties of this job, the employee is occasionally exposed to outside weather conditions. The noise level in the work environment is usually moderate.

ACKNOWLEDGEMENTS

Magnolia is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.

This job description has been designed to indicate the general nature and level of work performed by an employee in this classification.

It is not to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications of employees assigned to this job.

Management has the right to add to, revise, or delete information in this description at any time.

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