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    Product Marketing Specialist - McAllen, United States - Toshiba America Business Solutions

    Toshiba America Business Solutions
    Toshiba America Business Solutions McAllen, United States

    3 weeks ago

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    Description
    Product Marketing Specialist - Remote
    • Annual Salary Range: $75,000.00 to $90,000.00 depending on experience.
    Headquartered in Lake Forest, California, Toshiba America Business Solutions, Inc. was formed in October 1999 as an independent operating company of Toshiba Corporation, the eighth largest integrated electronic and electric equipment company in the world with more than 150,000 employees globally and more than $43 billion in annual sales.

    We have an exciting opportunity at our Lake Forest, CA headquarters for a Product Marketing Specialist. This position will assist in planning and organizing product marketing activities for assigned product line(s) or subset of a product line in order to optimize profit and meet marketing, financial and corporate growth objectives and development marketing plan(s), value proposition and positioning while ensuring alignment with Toshiba's strategic initiatives.

    Summary:

    Create, update, and launch product marketing plans as assigned. Collaborate with Marketing Team to create and implement compelling messaging. Responsible for marketing analytics and recommendations as assigned to ensure product success. Assist with general marketing management for assigned TABS products through the lifecycle in support of EID business objectives.

    This role will report into the Solutions Marketing department, supporting the software and services product segment of Output / Print Management offerings.

    Responsibilities:
    • Create or assist in the development of marketing plans/programs for specific product(s) to establish, enhance or distinguish product placement within Toshiba portfolio and competitive arena. Collaborate with Marketing Team to ensure business objectives are met through effective marketing analysis, marketing communications and branding of products. May work with cross functional teams to define and understand the impact of buyer personas or target audience.
    • Act as new product Liaison and assist in the implementation of business plans and product positioning in the Toshiba portfolio and general marketplace. Assess product marketing information and translate into appropriate marketing awareness campaigns. Create/Implement promotional materials/activities (events, blogs, media, and other marketing tools) to achieve marketing objectives. Support product launches based on established time schedules.
    • Conduct market research and monitor competitive activity. Analyze data (product/pricing) where appropriate and identify market trends to ensure Toshiba product portfolio meets current and future customer requirements. Perform research regarding partner selection and impact on Toshiba offerings. Makes recommendations to management and may research alternatives to strengthen TABS market position.
    • Generate marketing reports (i.e., product performance metrics, profit margins, sales
      volume, etc), and create marketing presentations as needed. May identify problem areas and makes recommendations to management.
    • Perform other related duties as assigned.
    Qualifications:
    • BS or BA degree in Marketing or a related discipline or equivalent.
    • Minimum of 3 or more years in product marketing with demonstrated emphasis in product lifecycle management,
      market research, product analysis, lifecycle analysis, and competitive positioning.
    • Must be comfortable assessing marketing plans and making recommendations
    • Must be organized and detail oriented with the ability to meet deadlines
    • Strong collaboration skills with the ability to work with cross function teams
    • Ability to work in a fast-paced environment with changing priorities
    • Good verbal and written communication skills.
    • Must have good business acumen
    Toshiba America Business Solutions, Inc. offers a competitive salary and generous benefits package including the following:
    • Group health coverage (medical, dental, & vision)
    • Employee Assistance Programs
    • Pre-tax spending accounts
    • 401(k) plan
    • Company provided life insurance
    • Pet Insurance
    • Employee discounts
    • Generous paid holiday schedule, paid vacation & sick/personal business/volunteer days
    Toshiba America Business Solutions is an equal opportunity/affirmative action employer that evaluates qualified applicants without regard to age, ancestry, color, religious creed, disability, marital status, medical condition, genetic information, military or veteran status, national origin, race, sex, gender, gender identity, gender expression and sexual orientation or any other protected factor. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

    Individuals who need a reasonable accommodation because of a disability for any part of the employment process should email to request an accommodation.
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