Director of Marketing - Andover, United States - IWP

IWP Andover, United States

1 week ago

Description

Director of Marketing is responsible for establishing & implementing strategic and tactical communications designed to capitalize on market opportunities and generate demands. This position will also design and lead a creative, integrated, multi-channel marketing department that builds brand awareness and reputation, provides a steady flow of sales leads, and measures the return on marketing program investments.

What You'll Do

Develop a cohesive marketing strategy to attract and engage both B2B and B2C prospects and drive conversions
Oversee all aspects of the marketing mix, including digital marketing, collateral creation, content strategy, SEO, customer acquisition, and more
Shape and influence the visibility of the IWP brand and its voice within in-person and virtual event settings
Lead the development and management of the overall brand portfolio
Manage public relations and media to shape the Company narrative and reputation
Creatively drive and measure ROI, attribution, and overall growth goals
Conduct research to continuously assess and expand customer personas, segmentation, and develop material tailored throughout the relationship life cycle
Conceive internal communications strategy to keep employees informed on important Company matters and boost engagement
Develop and oversee yearly marketing budget

What You'll Need to Succeed

Bachelor's Degree in marketing, communications, or a related field
Minimum of 5 years marketing experience, preferably in the healthcare industry
Strong background working with external field sales, specifically selling a service rather than a product
Exceptional understanding of the comprehensive marketing mix, including digital and direct efforts
Certified in SEO and social media marketing tactics
Experience developing and executing marketing strategies
Ability to manage multiple projects and successfully delegate responsibilities
Exceptional written and verbal communication skills
Strong experience with Microsoft Programs, including Word, PowerPoint, and Excel
Understanding of workers' compensation insurance and pharmacy landscape
Experience using CRM and HubSpot Inbound software
Demonstrated ability to direct creative with attention to detail in a fast-paced environment
Ability to act in a professional setting that sets the tone for others
Experience in crisis management and media
Ability to work effectively with staff, management, and constituents

NOTE:This job description is intended to describe the general nature and level of the work being performed by employees in the position. It is not intended to be a complete list of all responsibilities, duties and skills for the position. IWP reserves the right at all times, in its sole discretion, to add or subtract duties and responsibilities, as it deems necessary.

Make a Difference with IWP

Injured Workers Pharmacy (IWP) is proud to be THE Patient Advocate Pharmacy, helping injured workers around the country access their prescription medications with ease. As a specialized workers' compensation home delivery pharmacy, we collaborate with the legal, medical, and insurance communities to help injured workers return to a productive life. At IWP we believe in our service, but it's the people who make it a great place to work. We value our employees and strive for a culture of teambuilding, open mindedness, and fun. If that sounds like something you'd like to be part of, we'd love to hear from you Your compensation will include a competitive salary, generous benefits, and opportunities for growth and development.

IWP is an Equal Opportunity Employer.IWP does not discriminate on the basis of race, creed, color, religion, national origin, sex, sexual orientation, gender identity, age, physical or mental disability, or any other basis covered by appropriate law.All employment decisions are made on the basis of qualifications, merit, and business need. IWP is committed to providing reasonable accommodations for qualified individuals with physical and mental disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at .comWe will make a determination on your request for reasonable accommodation on a case-by-case basis.

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