- Build out the annual Ecommerce Marketing strategy, plans and budget requirements to support business priorities, new product launches, category objectives and overall performance goals
- Take charge of all PPC and Advertising budgets and programs, from keyword bidding to brand awareness and display ads
- Drive paid placement Conversion Rate Optimization tactics and strategies in partnership with the Content Specialist and aligned to the SEO tactics and strategies
- Develop and manage a comprehensive promotional calendar in partnership with the Sales team
- Be the expert on POS Data & Reporting, providing insights and observations in product mix, channel shifts and overall performance trends and comparisons
- Conduct thorough analysis of ROI for all paid marketing programs and effectively communicate media performance to internal stakeholders and leadership team
- Proactively analyze paid media efficiencies, understand market trends and new platform opportunities, and monitor competitive segments.
- Results-oriented mindset with a focus on achieving performance marketing objectives and incremental return on ad spend
- Strong analytical skills with the ability to interpret data to drive strategic decisions
- Self-starter with a can do attitude
- Effective organizational and time management skills, that is adaptable day-to-day
- Excellent verbal and written communication skills
- Outstanding multitasking and prioritization skills
- Must be a collaborative team player with good relationship building skills
- Keen problem-solving skills
- Experience with MS Office Suite, especially Excel, Powerpoint
- 5+ years marketing experience in Ecommerce platforms, such as Amazon, Wal-Mart, Home Depot, Lowes
- Must be able to hear on the phone and in-person, speak clearly in order to communicate information
- Must have adequate vision, with or without glasses or lenses, to read
-
Market Manager
6 days ago
The Ladders Hiawatha, United StatesNRG Media, LLC in Cedar Rapids, IA, home to iconic legacy brands KOKZ, KFMW, and KXEL, seeks an outstanding Market Manager to direct a multi-million dollar business unit poised to capture an ever-increasing share of a $250M+ local advertising market. The successful candidate will ...
-
Marketing & Content Manager
1 week ago
Cedar Rapids Kernels Cedar Rapids, United StatesMarketing & Content Manager · If you have a passion and experience for marketing through content creation, a passion for sports and entertainment, and are creative and driven, this is the position for you.The focus of this full-time position will be on fulfilling our marketing st ...
-
Product Marketing Manager
6 days ago
Involta Cedar Rapids, United States· Job Summary: · The Product Marketing Manager will be responsible for driving the product marketing strategy and execution for our suite of digital infrastructure products. They will work cross-functionally with product management, sales, and marketing teams to ensure our prod ...
-
Markets Sales Manager
2 weeks ago
Mahaska Hiawatha, United StatesJob Description · Job Description · Markets Sales Manager Job Description · Job Summary: Responsible for actively seeking new accounts and markets. Partner with various departments to market Micro Market snack operations, including developing sales strategies, following up on new ...
-
Markets Sales Manager
15 hours ago
Mahaska Hiawatha, United StatesMarkets Sales Manager Job Description · Job Summary: Responsible for actively seeking new accounts and markets. Partner with various departments to market Micro Market snack operations, including developing sales strategies, following up on new leads, and formulating advertising ...
-
Markets Route Manager
1 week ago
Mahaska Hiawatha, United StatesMarkets Route Manager Job Description · Job Summary: To oversee the operations and development of the full-line vending company. The Markets Manager will solicit new business regularly and maintain contact with all current and potential customers in our operating area. · The M ...
-
Markets Route Manager
2 weeks ago
Mahaska Hiawatha, United StatesJob Description · Job Description Markets Route Manager Job Description · Job Summary: To oversee the operations and development of the full-line vending company. The Markets Manager will solicit new business regularly and maintain contact with all current and potential customer ...
-
E-commerce Marketing Manager
1 week ago
Legacy Manufacturing Company Cedar Rapids, United States· The Ecommerce Marketing Manager is responsible for creating, implementing, analyzing, and refining Amazon marketing strategies for all Legacy products on the platform. This role entails devising and executing impactful tactics to enhance our online visibility and meet key perf ...
-
Health Market Department Manager
3 days ago
Hy-Vee Cedar Rapids, United StatesAt Hy-Vee our people are our strength. We promise "a helpful smile in every aisle" and those smiles can only come from a workforce that is fully engaged and committed to supporting our customers and each other. · Job Description: · Job Title: Health Market Department Manager · ...
-
Health Market Department Manager
3 days ago
Hy-Vee Food Stores Cedar Rapids, United StatesAt Hy-Vee our people are our strength. We promise "a helpful smile in every aisle" and those smiles can only come from a workforce that is fully engaged and committed to supporting our customers and each other. · Job Description: · Job Title: Health Market Department Manager · ...
-
Senior Product Marketing Manager
6 days ago
Money Fit by DRS Hiawatha, United StatesThis position is responsible for driving the success of the Channel Fusion product offering. This person will work closely with the company's Technology Solutions Lab, Sales and Marketing, and Account Services teams to develop and execute comprehensive product marketing strategie ...
-
Senior Product Marketing Manager
6 days ago
Channel Fusion Hiawatha, United StatesResponsibilities · This position is responsible for driving the success of the Channel Fusion product offering. This person will work closely with the company's Technology Solutions Lab, Sales and Marketing, and Account Services teams to develop and execute comprehensive product ...
-
Markets Sales Manager
1 week ago
Mahaska Hiawatha, United StatesMarkets Sales Manager Job DescriptionJob Summary: Responsible for actively seeking new accounts and markets. Partner with various departments to market Micro Market snack operations, including developing sales strategies, following up on new leads, and formulating advertising cam ...
-
E-commerce Marketing Manager
2 weeks ago
Legacy Manufacturing Company Cedar Rapids, United StatesThe Ecommerce Marketing Manager is responsible for creating, implementing, analyzing, and refining Amazon marketing strategies for all Legacy products on the platform. This role entails devising and executing impactful tactics to enhance our online visibility and meet key perform ...
-
E-commerce Marketing Manager
3 weeks ago
Legacy Manufacturing Company Cedar Rapids, United StatesThe Ecommerce Marketing Manager is responsible for creating, implementing, analyzing, and refining Amazon marketing strategies for all Legacy products on the platform. This role entails devising and executing impactful tactics to enhance our online visibility and meet key perform ...
-
IT system administrator
2 weeks ago
Aurora Ventures West Linn, United StatesAbout the Company · HOSPITALITY AT HEART - The foundation of Event Hotels was laid by entrepreneur Anders Braks. The first hotel in 1992 marked the beginning of our success story. Today, Event Hotels operates over 50 properties in Europe with great passion. · As specialists in ho ...
-
Eclipse Enterprises West Linn, United StatesAbout the Company · We are an essential partner in the field of motor management for combustion engines, generators, and turbines, with our experience and innovative power in control and drive technology. With dedication, we develop the perfect solution for emission reduction and ...
-
Marketing Manager
1 week ago
The University Of Iowa Iowa City, United StatesUI Health Care's Marketing and Communications department seeks a talented Marketing Manager to work with a broad base of stakeholders to develop, implement, and evaluate marketing communications plans to meet the strategic needs of the enterprise. These identified priorities incl ...
-
Marketing Communications Manager
3 days ago
University of Iowa Health Care Iowa City, United States Full timeThe Marketing Communications Manager within UI Health Care's Marketing and Communications department will develop, implement, and evaluate marketing communication plans to meet the strategic needs of UI Health Care with a focus on initiatives that support access. The marketing c ...
-
Content Marketing Manager
2 weeks ago
rantizo Iowa City, United StatesJob Description · Job DescriptionJob Title: Content Marketing Manager · Location: Fully Remote Available – Main Office is in Iowa City, IA · Reports To: Director of Marketing · Direct Reports: None · Team: Part of 3 Person Full-Time Marketing Team + Vendors (Digital, Creatives, E ...
E-commerce Marketing Manager - Cedar Rapids, United States - Legacy Manufacturing Company
Description
The Ecommerce Marketing Manager is responsible for creating, implementing, analyzing, and refining Amazon marketing strategies for all Legacy products on the platform. This role entails devising and executing impactful tactics to enhance our online visibility and meet key performance indicators. Positioned at a mid-level, this role blends strategic vision with hands-on duties, encompassing strategy formulation, campaign execution, and ongoing assessment through rigorous testing and optimization.
Responsibilities
The Ecommerce Marketing Manager's responsibility is to oversee the Ecommerce Marketing budgets and advertising performance, under the direct supervision of the Director of Marketing and in partnership with the Sales team counterparts.
Knowledge, Skills & Abilities
Education & Work Experience
Bachelor's degree in Marketing, Business Administration or related field
Physical Requirements
Prolonged periods sitting at a desk and working on a computer.
As a fundamental requirement of this job role, all duties outlined in the job description must be performed with or without a reasonable accommodation.
DISCLAIMER STATEMENT:
This job description is intended to describe the general nature and level of the work that is expected to be performed by individuals hired to this position. It is not intended to be an exhaustive list of the responsibilities, accountabilities, duties, and skills required of the personnel hired for this position. Legacy Manufacturing is proud to be an equal opportunity employer.
Benefits:recblid 2yi1l9enb0da33lnev3ji64secnyf6
