Senior Manager, ABM Marketing - Boston, MA, United States - AMCS Group

AMCS Group Boston, MA, United States

4 weeks ago

Description

DIGITAL WAYS TO A CLEANER WORLD

A leader in environmental services, AMCS is a trailblazing software company that guides and supports other businesses on their journey towards sustainability.

The AMCS team is at the cutting edge of technology.

Companies come to AMCS to achieve their sustainability strategies as we help companies to reduce their carbon footprint and work in a more environmentally conscious way.

AMCS has created digital ways to a cleaner world.
AMCS is a global leader for integrated software and vehicle technology for the environmental services industry. AMCS delivers enterprise cloud-based software solutions worldwide supporting over 5000 customers in 23 countries. AMCS employs over 1350 people across 22 countries, headquartered in Ireland with offices in North America, Europe and Australia.

AMCS was established in Ireland and holds onto those local roots and 'start-up' mentality with a culture of connection.

Connection to our work, our customers, our colleagues and our community that creates a working environment that fosters openness, collaboration and creativity.

Reporting to the Vice President of Marketing, North America, this key member of the Marketing team is responsible for building strong relationships with customers through personal interaction and engaging marketing campaigns.

Working closely with sales, product marketing, and the broader marketing team, this role will be responsible for identifying and executing conversion and cross-sell opportunities to drive pipeline and revenue within the existing customer base.

In addition, the Sr Manager will be responsible for building a community of vocal customer advocates to help AMCS grow its competitive edge in the market.

This new role is instrumental in AMCS building a dominant market position for its innovative solutions across multiple industries including Waste and Recycling, Transportation, Utilities, and Manufacturing.

Reporting to the Vice President of Marketing, North America, this key member of the Marketing team is responsible for fostering and deepening partnerships with strategic prospects and customers resulting in strong relationships and an affinity for AMCS.

Working closely with the Enterprise Sales team, this role will build engagement and support pipeline generation and acceleration for the AMCS portfolio of solutions in these key accounts.

This role requires strategic thinking combined with a hands-on approach to manage highly targeted, innovative marketing strategies and campaigns from concept to execution to performance measurement.

This is an exciting role and opportunity to work with some of the biggest players in the environmental waste management and recycling industry.

To support the continued growth of the AMCS business in North America, we currently have a requirement for a Sr Manager, Account-Based Marketing.

This can be a hybrid role based out of our office in Boston or remote for exceptional candidates.
Align closely with Enterprise Sales and provide strategic direction on account-based sales, BDR, and marketing initiatives
Oversee the planning and execution of marketing strategy and tactics for enterprise named accounts both prospect and customer
Map organizational decision-makers and align relevant messaging with key contacts within accounts
Analyze customer marketplace, company, firmographic, technographic, and intent data to inform strategies to engage and support the accounts. Provide regular updates on industry, company, and contacts to assigned sales account teams to identify potential selling opportunities
Using ABM best practices, develop targeted marketing campaigns that foster engagement, improve reputation, and lead to the acquisition of new and expansion of existing accounts
Working with the product marketing and content development teams, create customized content for accounts and support customer advocacy from the accounts
Develop test plans and monitor performance results for multiple engagement and acquisition channels

Measure, report, and optimize program and campaign performance, and communicate campaign plans, programs, and results with stakeholders at all levels of organization.

7 + years of marketing experience in the enterprise software, technology sector
~2 + years of experience with building and executing 1:1 or 1:few account-based marketing programs
~ Experience leveraging a broad range of inbound and outbound marketing strategies and tactics including digital marketing, social media, and influencer marketing.
~ Strong analytical skills with proven ability to measure, analyze, understand, and present data to measure program effectiveness and optimize across multiple metrics.
~ Excellent writing and presentation skills to translate detailed content into impactful go-to-market and thought leadership materials for web, email, and social channels
~ Familiarity with CRM and MarTech stack and knowledge to recommend ABM tools.

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Senior Manager, ABM Marketing - Boston, MA, United States - AMCS Group

Description

Senior Manager, ABM Marketing professionals in Boston