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    Brand Innovation Manager, Food - New Orleans, United States - INCPG

    INCPG
    INCPG New Orleans, United States

    3 weeks ago

    INCPG background
    Description

    Job Title: Brand Innovation Manager

    Company is a dynamic and forward-thinking leader in the food sector, committed to delivering innovative and high-quality products that resonate with consumers. We are currently seeking a creative and strategic-minded professional to join our team as a Brand Innovation Manager.

    Responsibilities:

    1. Product Conceptualization and Development:
      • Lead the ideation and development of new and innovative products within the food category.
      • Collaborate cross-functionally with R&D, marketing, and other teams to ensure seamless product execution.
    2. Market Analysis and Trend Identification:
      • Stay abreast of industry trends and consumer preferences related to food innovation.
      • Conduct market research to identify white spaces and opportunities for brand differentiation.
    3. Brand Strategy and Positioning:
      • Develop and execute brand strategies that align with company goals and resonate with the target audience.
      • Contribute to the development of the brand positioning, messaging, and overall brand architecture.
    4. Collaboration with Culinary and R&D Teams:
      • Work closely with culinary and R&D teams to translate innovative concepts into feasible and scalable product solutions.
      • Provide input on flavor profiles, ingredients, and packaging design.
    5. Project Management:
      • Drive end-to-end project management of brand innovation initiatives, ensuring timely delivery and successful implementation.
      • Monitor project budgets and timelines to meet business objectives.
    6. Cross-Functional Collaboration:
      • Collaborate with marketing, sales, and operations teams to integrate brand innovation strategies into overall business plans.
      • Communicate effectively with internal stakeholders to gather input and insights.

    Qualifications:

    • Bachelors degree in Marketing, Business, Food Science, or a related field. MBA is a plus.
    • Proven experience 3-5 years in brand innovation, product development, or a related role within the food industry.
    • Strong understanding of market trends, consumer behavior, and competitive landscape.
    • Exceptional project management and organizational skills.
    • Creative thinker with the ability to turn ideas into actionable strategies.
    • Excellent communication and interpersonal skills.

    If you are a passionate and creative individual with a proven track record in brand innovation within the food sector, we invite you to join our team and contribute to our exciting journey of delivering cutting-edge products to the market.

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