- Subject matter expert in advertising measurement and attribution domains. This includes knowledge of models and methodologies utilized, as well as the various vendors and technologies that power the ad measurement ecosystem.
- Engages with sales and account leadership to understand client objectives, and how measurement and attribution can help solve for them.
- Utilizes big data querying techniques, while structuring and pulling data from various sources.
- Identifies current measurement gaps and defines business requirements for solutions needed but not yet supported.
- Spearheads innovative (Proof of Concept) measurement solutions, tracks client adoption, and works with internal product and engineering teams on automation and productization.
- Identifies, examines, tests, and enables 3rd party measurement and attribution vendors.
- Trains internal and external stakeholders on how best to utilize our measurement solutions, with a focus on actionability and optimization.
- Consistent exercise of independent judgment and discretion in matters of significance.
- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
- Other duties and responsibilities as assigned.
- Job Specifications
- Bachelor's degree in statistics, engineering, economics, computer science, or another quantitative field.
- Strong analytical background and experience in extracting insights and operating with large data sets to identify trends and actionable takeaways.
- Advertising experience required. AdTech experience preferred but not required.
- Expertise in SQL and Excel required.
- Proficiency with data analysis and BI tools (i.e. Tableau, Power BI, Looker, Python, R, etc.).
- Experience working within cloud infrastructures (i.e. AWS, GCP, Azure).
- Great written and verbal communicator.
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Lead Analyst, Measurement - Atlanta, United States - Comcast Corporation
Description
Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.
Job Summary
Comcasts advertising division, Effectv, is growing its Insights & Analytics team and we're looking for a motivated, high-impact candidate to help define, shape, and create a set of measurement and attribution solutions for our advertising clients. As Lead Analyst, you will work cross-functionally with various internal and external stakeholders to enable innovative measurement across Comcast's advertising platforms. Acting in a SME capacity, you will have the opportunity to spearhead proof-of-concept work through testing and leveraging 3P solutions in conjunction with internal capabilities. We are looking for candidates who are analytically minded, have excellent communication skills, and are passionate about the video advertising landscape.
Job Description
Core Responsibilities
National Pay Range: $75,441.17 USD-$176,815.23 USD
Comcast intends to offer the selected candidate base pay dependent on job-related, non-discriminatory factors such as experience. Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Certifications (if applicable)
Relative Work Experience
7-10 Years
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law. Comcast will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable law, including the Los Angeles Fair Chance Initiative for Hiring Ordinance and the San Francisco Fair Chance Ordinance.