- Work with the Group Media Director and the media planning team to develop strategies for all media buys (heavy digital focus)
- Lead strategic and tactical planning activities, with oversight responsibilities; act as a primary day-to-day contact for clients and internal/external partners
- Work will be on performance-based and brand-awareness campaigns
- Accountable for building, developing, implementing, and maintaining media plans that adhere to and deliver campaign objectives and strategies
- Responsible for managing campaign setup that includes ad serving, tracking implementation, and trafficking
- Proactively investigate media opportunities and craft well-supported articulate points of view
- Review and evaluate proposals from media partners
- Deliver in-flight campaign insights that deliver thoughtful and actionable direction for the client
- Compile and update regular status reporting
- Manage and be accountable for budgets with team; oversee reports and client billing
- Manage the use of proprietary and syndicated tools
- Engage with research partners to execute all measurement and learning plans
- Set realistic client expectations and make every effort to exceed them with timely quality work
- Ensure continual growth and training of junior team members (media planners); identify strengths and opportunities for team development
- Keep a finger on the pulse of the ever-changing landscape of digital advertising, including new technology and evolving platforms
- Bachelor's degree
- 4+ years managing complex, digital, and multichannel media campaigns
- 4+ years of advertising agency experience
- In-depth understanding of performance media planning, buying, and tracking, as well as campaign setup and maintenance
- Ability to develop verbal and written presentations, articulating media strategy, insights, and opportunities
- Experience analyzing marketing metrics, making quantitative evaluations of planned and completed marketing efforts, establishing test methodologies, and analyzing tests
- Ability to negotiate with media partners
- Capable of managing multiple deliverables and ability to seamlessly transition among them
- Experience managing large marketing budgets and ROI optimization
- Understanding of website and digital advertising metrics
- Advanced proficiency in Excel and demonstrated experience using metrics to gain insights to ultimately drive business decisions
- Must have strong analytical skills, including the ability to review digital marketing results on a daily basis and, based on those results, make quick decisions on canceling channels and bringing on new ones to achieve goals
- Knowledge of digital media platforms, such as The Trade Desk and MOAT
- Must know and use third-party ad servers (DCM)
- Brand study and brand safety experience a plus
- Experience running SEM and/or Paid Social campaigns a plus
- Ability to manage multiple projects in a fast-paced environment
- Commitment to responding to client communication within a short window
- Organized strategic thinker and proactively solution-oriented
- Enthusiastic team player with an "anything is possible" attitude
- Detail-oriented; must be accurate, organized, and possess follow-through skills
- Excellent written and oral communication, as well as problem-solving and interpersonal skills, with the ability to effectively work and lead cross-functionally, resolving issues quickly
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Digital Media Supervisor - Remote, United States - Quotient
Description
Candidates must live in CA, CO, FL, IL, MA, MI, MN, NY (TRI-STATE), OR, TN, TX, WA
Summary:Quigley-Simpson has an opening for a Digital Media Supervisor. This highly motivated person will be innovation-driven, with an ability to drive full-funnel digital campaigns. This person will plan and own all aspects of campaigns, including strategy, performance, and client communication, and is expected to achieve/exceed goals and drive holistic client success. Candidates should demonstrate a proven track record within digital brand campaigns, driving online brand lift across awareness/familiarity/favorability/purchase intent, as well as responsibility for digital campaigns that drive expected conversion goals.
Core Accountabilities:
Academic/Educational Requirements:
Required Skills/Experience:
