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    Digital Marketing Manager - Fort Worth, United States - Evermore Orlando Resort

    Evermore Orlando Resort
    Evermore Orlando Resort Fort Worth, United States

    3 weeks ago

    Default job background
    Description
    General Summary

    At Elevate, we believe the New Middle Class is worth fighting for. Today's consumer needs – and deserves – access to better financial solutions. That's why we're here. Elevate develops innovative products that solve today's financial challenges and put consumers on a road to better financial health.

    In order to help us achieve this goal, we are searching for passionate professionals who are interested in helping others.


    We are looking for a Digital Marketing Manager who will report to our Head of Marketing, this role will support the continued growth of our digital channels (paid, earned and owned).

    You will lead and develop creative campaigns and new innovative programs and initiatives to generate revenue. You will focus on testing and optimization to drive new loans on paid outlets at target CPLs.

    You will collaborate closely with the marketing team as well as our product, analytics, brand and legal teams to build and implement key strategic initiatives that drive value for both our customers and our company.

    Principal Duties and Responsibilities

    Develop and manage digital media and video marketing to drive new customer acquisitions.
    Daily point of contact with media agency which involves strategic oversight and planning as well as tactical day to day delivery and execution (Display, Video and some Social)
    Create and deploy plans and audience segments with tools like GA, LiveRamp and other
    Create and guide creative briefs for content needed with timelines and traffic details
    Collaborate across various internal teams to drive all new initiatives
    Guide internal and external resources to build a test-and-learn infrastructure
    Work directly with the data and analytics team to track, forecast, and act on performance data
    Ensure marketing messages remain compliant with all applicable regulations
    Verify invoices and perform financial reconciliation
    Stay on top of latest best practices, tools, and platforms
    Experience and Education

    7-10 years of experience in managing paid digital media campaigns to clear acquisition goals
    Proven track record in driving efficiencies in Digital media and targeting capabilities
    Extensive experience working with audience segmentation, personalization, and/or tracking views
    Experience in financial services industry a plus, but not required
    Bachelor's degree a plus, but not required
    Desired Skills

    Working experience with Ad Exchange/Networks, DSPs, Google Marketing Platforms and more
    Proven acquisitions expert In-depth understanding of implementing a marketing mix
    Self-starter with strong problem-solving, identification and resolution skills
    Ability to work with cross-company teams and prioritize effectively as needed
    Ability to forecast channel volume based on changes to bidding, segmenting and targeting strategies
    Excellent organizational and administrative skills, including the ability to organize, prioritize, and manage simultaneous projects

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