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eCommerce Web Analyst - Fort Lauderdale, United States - Holland America Group
Description
Job Description
One of the best-known names in cruising, Princess is the world's leading international premium cruise line and tour company, carrying millions of guests each year to hundreds of destinations around the globe.
We're looking for an amazing Analyst, eCommerce Web to fill this role, which is based in our Fort Lauderdale office.
You'll be responsible for analyzing website data, user behavior, and purchase pathways to identify strategic insights and implement activities to increase customer conversion rates and improve website performance.
They will be effective at translating insights from the data to create easily understood narratives for business stakeholders.The E-Commerce Analyst will also be responsible for proactively monitoring and reporting on KPIs, as well as identifying usability improvement opportunities.
This role will work closely with our CRM department to gain more advanced insights as needed.The E-Commerce Analyst's day-to- day responsibilities will require the individual to have working knowledge of Adobe Analytics, utm/media tracking, Data Studio, heat mapping, Journey tracking tools, Adobe Tag Manager, and web content management systems (CMS)..
Here's a summary of what Princess is looking for in its Analyst, eCommerce Web. Is this you?ResponsibilitiesResponsible for the core business's eCommerce data and analytics insights.
Create a sustainable utm/media tracking process to assess media and campaign performance as it relates to customer behavior on the web, and the opportunities to improve efficiencies.
Develop and deliver reports from web platforms and queries from databases that summarize insights for review by management to summarize web performance including, conversion, lead generation, cross channel interaction, and help drive marketing and business unit decisions.
Partner with the Director of eCommerce to create, maintain and optimize reporting and dashboards for E-Commerce performance KPIs.Facilitate meetings to communicate data analysis findings to team members.
Work with CRM team to leverage business intelligence platform and visualize data to inform key Marketing stakeholders, experience with Data Studio and PowerBI a plus.
Familiar with Adobe Tag Manager to identify events and success measures to correctly track the business, as well as maintain the utm/tracking structure to accurately measure media source performance.
Collaborate with IT colleagues to manage advanced analytics requests tied to web properties.Requirements
Bachelor's degree required (focus on Business Intelligence or Data Science a plus).1-3 years of experience in a data analytics role.
Working knowledge of business intelligence platforms.
Strong analytical skills.
Experience working with third-party agencies.
Exceptional written, oral, and presentation communication abilities.
Must be legally authorized to work in the United States.
Princess is unable to sponsor or take over sponsorship of employment visas at this time (e.g., H-1B status).Please note that this position is Hybrid, based in our Fort Lauderdale Office.
What You Can ExpectCruise and Travel Privileges for You and Your FamilyHealth Benefits401(k)
Employee Stock Purchase PlanTraining & Professional DevelopmentTuition & Professional Certification ReimbursementRewards & IncentivesBase Salary Range:
$54,200.00 to $73, The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates' qualifications and experience uniquely.
Our Culture... Stronger Together
Our highest responsibility and top priority is compliance, environmental protection and the health, safety and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees.
Princess is an equal-opportunity employer.
All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.
Americans with Disabilities Act (ADA)Princess will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws. If you have a disability and require assistance in this application process, please contact
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