Marketing Director - Mamaroneck, United States - Emelin Theatre

Emelin Theatre Mamaroneck, United States

2 weeks ago

Description

Job Description

Emelin Theatre for the Performing Arts is on the hunt for a Marketing Director who will take the wheel in shaping and executing strategies to boost the theatre's influence. This role involves crafting a tailored marketing plan to engage the community, drive ticket sales, and shine a spotlight on the Emelin Theatre's essence and impact on the Westchester area.

The Emelin Theatre, nestled in Mamaroneck, New York, stands out as a vibrant hub for the arts in Westchester County, offering a diverse lineup of entertainment ranging from music and dance to comedy and family events. With a mission to enrich and entertain the local cultural scene, the theater is renowned for its top-notch yet affordable programs that bring a touch of New York City to the audience's doorstep.

Responsibilities:

Lead the development of a cohesive brand communications strategy across all channels.
Steer the marketing initiatives for the Emelin's shows and overall brand image.
Supervise the creation and execution of marketing campaigns, including media placements, SEO, and analytics.
Conduct market research to enhance brand appeal, identify new audience segments, and foster partnerships.
Expand the social media footprint, with a focus on diversifying the follower base.
Analyze website and email metrics, audience feedback, and surveys to refine marketing tactics.
Devise and execute PR plans, manage press relationships, and distribute press releases.
Collaborate on budget planning with the Executive Director.
Coordinate donor communications, from proposals to social media content.
Provide marketing support for the Emelin's Annual Gala.

Qualifications:

At least 3 years of experience in performing arts marketing, with a strong track record in developing and implementing successful brand strategies.
Deep understanding of Westchester County demographics and arts community.
Proficiency in various marketing tools, including branding, advertising, and market research.
Experience with Meta Business Suite and Ad Manager.
Excellent written and verbal communication skills.
Familiarity with CRM software, such as PatronManager or Salesforce, and email platforms like MailChimp.
Skilled in Microsoft Office and Google Suite.
Strong leadership abilities and a collaborative spirit.

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