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Costa Mesa

    Marketing Manager - Costa Mesa, United States - AHV Communities

    AHV Communities
    AHV Communities Costa Mesa, United States

    3 weeks ago

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    Description
    *Must be able to work in the Costa Mesa, CA office
    • Job Description:


    The Marketing Manager will serve as an integral member in playing a key role in marketing at AHV Communities and in the growth of AHV Communities Master Planned Rental Communities of attached and detached single family homes and townhomes.

    The position will work closely with executive management, development, asset management and property management to develop, manage and execute marketing initiatives for lease-up and stabilized communities.

    This position will also help develop companywide marketing programs and policies. This is a great opportunity to work and grow in a fast growing and high paced environment.


    Responsibilities:
    Manage the marketing strategy and execution for lease ups and stabilized communities
    Collaborate with internal team members to develop initial marketing deliverables for new lease-up communities
    Coordinate with 3rd party vendors on print, collaterals, digital campaigns, renderings, photography, videography and signage
    Coordinate with 3rd property management and vendors to implement marketing strategies and solutions
    Develop and track marketing budgets for new and existing communities
    Research and select appropriate marketing techniques based on resident profile and market conditions
    Manage and oversee all property digital campaigns, including reviewing google analytics, PPC campaigns, optimizing SEO and ILS
    Conduct periodic website, social and reputation audits and providing guidance to the teams
    Review and manage online reviews related to brand, product and resident experience
    Work with Asset Management on white label programs
    Develop marketing guidelines for vendors and 3rd party management teams
    Create and develop companywide marketing programs and policies to help enhance the brand
    Collaborate with Public Relation teams on new announcements and strategic corporate initiatives
    Oversee and manage corporate website
    Oversee the overall corporate social media message and direction to promote AHV's vision, message and brand.
    Research new products, programs and services
    Maintain and develop a master library of all corporate and community assets (i.e., logos, imagery, floorplans)
    Assist in creating agendas, attending meetings and running various marketing and advertising reports
    Research new trends within the single family and multifamily industry and other competitive brands to increase knowledge of interior design, community trends, current technological advances, plans and products
    Research and understand consumer profiles in targeted markets
    Performs other related duties as assigned
    Must be willing and able to travel


    Requirements and Qualifications:
    Minimum 3 years of marketing experience needed
    Bachelor's Degree
    Experience in single family and multifamily residential industries
    Proficient in Microsoft Office, Adobe Creative Suite experience
    Strong social media and internet aptitude
    Strong understanding of marketing fundamentals
    Strong knowledge and understanding of search engine marketing and optimization and Google Analytics
    Ability to effectively communicate creative, innovative concepts and ideas with staff and management
    Highly organized, extreme attention to detail while multi-tasking
    Excellent communication skills
    Strong space planning skills
    Ability to plan, organize and prioritize multiple objectives simultaneously with various timelines
    Must be a team player and be able to multi-task
    Must be proactive and have a strong personal initiative and desire to succeed in an entrepreneurial environment
    Must have strategic thought process with great attention to detail
    Be able and willing to work in a fast-paced environment

    #J-18808-Ljbffr
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