Channel Manager - United States - Rehlko, LLC

Description

Why Work at Rehlko
Our work is guided by our purpose: creating an energy-resilient world for a better future. This purpose embodies the legacy we bring, with more than 100 years as the global leader in energy resilience, delivering solutions critical to sustain and improve life.
Our teams have the opportunity to provide a critical resource - energy - that ensures safety, security, and independence for people around the world. Our team members are focused on pushing boundaries, continuing to innovate in an ever-changing landscape, and keeping up with the pace required to create solutions for today's world demands.
Our product range includes engines, generators, power conversion, UPS systems, EV components and electrification solutions, microgrid controls and management, and clean energy solutions that serve a broad spectrum of OEM, residential, industrial, and commercial customers. At Rehlko, you have the freedom to identify, create, and deliver solutions - large and small - that help people and communities thrive in the moments that matter.
At Rehlko, our team members are the essential energy that powers our organization's success. We are committed to fostering a safe and sustainable work environment where safety is everyone's responsibility. We empower every team member to actively participate in our Zero Is Possible safety culture by encouraging open communication, proactively reporting hazards, following protocols, and suggesting improvements. Join us in creating an energy resilient world for a better future
What We Offer
At Rehlko, our Total Rewards programs are designed to accelerate growth, energize performance, and support a culture of inclusion at every stage of life and work. We offer total rewards that are easily understood, recognize results, enable career mobility, and reflect our commitment to valuing diverse needs in a fast-moving world. We provide:

• Competitive compensation and benefits
• Work-life flexibility
• Recognition and rewards
• Development and career opportunities
• A safe and inclusive workplace

Why You Will Love this Job
The Channel Manager - Industrial Construction (North America) will join Rehlko's Engines Division reporting directly to the Director of Marketing.
The Channel Manager - Industrial Construction is responsible for enabling and accelerating sales performance through OEM and Distributor channels across the North American industrial and construction markets.
The role acts as a sales enabler and brand ambassador, supporting channel partners in effectively positioning the brand, products, and value proposition in front of key customers and decision makers.
This position translates marketing strategy into concrete, field-ready initiatives, ensuring consistent brand deployment, strong partner engagement, and effective go-to-market execution.
This is a hybrid position that requires on-site presence in Kohler, Wisconsin 3-4 days per week.
Specific Responsibilities:
Channel Sales Enablement

• Act as the primary marketing interface for OEMs and Distributors within the Industrial Construction segment.
• Support channel partners in sales activities by providing tools, content, and structured programs that improve product understanding, differentiation, and conversion.
• Develop and deploy sales enablement assets including presentations, product narratives, application stories, competitive positioning, and value-based selling materials.
• Support joint business development initiatives with key partners, including customer visits, demos, and commercial workshops.

Channel Marketing & Brand Activation

• Develop and execute channel-specific marketing plans aligned with regional sales priorities and overall brand strategy.
• Drive brand visibility and consistency across the channel through merchandising programs, point-of-sale materials, partner communications, and co-marketing initiatives.
• Act as a brand ambassador, ensuring correct and effective use of brand messaging, visual identity, and storytelling throughout the partner network.
• Coordinate and support partner participation in trade shows, industry events, and customer engagement activities.

Partner Relationship Management

• Build and maintain strong working relationships with key OEM and Distributor stakeholders, including sales leadership, marketing, and product teams.
• Engage with senior decision makers within partner organizations to reinforce long-term collaboration and strategic alignment.
• Conduct regular business and marketing reviews with selected partners to assess performance, pipeline support needs, and improvement opportunities.

Market & Competitive Intelligence

• Monitor market trends, customer needs, competitive activity, and pricing dynamics within the Industrial Construction segment.
• Collect structured feedback from channel partners and field sales to identify gaps, opportunities, and improvement areas.
• Translate market and partner insights into actionable recommendations for marketing strategy, product positioning, and sales tools.

Cross-Functional Coordination

• Work closely with Sales, Product Management, Application Engineering, and Corporate Marketing to ensure alignment between channel needs and internal priorities.
• Support pricing actions, promotional programs, and commercial initiatives in coordination with Sales and Marketing leadership.
• Ensure clear communication and consistent execution of marketing initiatives across internal teams and channel partners.

Key Deliverables

• Channel marketing plans and execution roadmaps
• Sales enablement toolkits for OEMs and Distributors
• Brand and merchandising programs for channel deployment
• Partner presentations, storytelling content, and customer-facing materials
• Market and competitive insight reports supporting strategic decisions

Requirements:

• A bachelor's degree in marketing, or business or a related field is required
• 5+ years of experience in Channel Marketing, Partner Marketing, or Sales Enablement within B2B industrial, construction, or engineered products markets.
• Proven experience working with OEMs and Distributor networks in North America.
• Strong understanding of industrial sales dynamics, indirect go-to-market models, and partner ecosystems.
• Ability to translate strategy into practical, executable marketing and sales support initiatives.
• Strong communication, presentation, and relationship-building skills.
• Comfortable interacting with both operational teams and senior partner stakeholders.
• Willingness to travel regularly across North America (approx. 25-40%)

Applicants must be authorized to work in the US without requiring sponsorship now or in the future.
The Salary range for this position is $107,650.00-$137,150.00.The specific Salary rate offered to a candidate may be influenced by a variety of factors including the candidate's experience, their education, and the work location.
About Us
Rehlko proudly offers a rich history steeped in creativity and commitment to our associates and communities, along with competitive benefits and compensation. Our Purpose-Creating an energy resilient world for a better future-and Values: Curiosity, Trust, Pace, and Excellence, are important cultural components that shape the way we work and relate to one another. Learn more about Rehlko at
In addition to the investment in your development, Rehlko offers a benefits package including a competitive salary, health, vision, dental, 401(k) with Rehlko matching, and more?
Rehlko is an equal opportunity employer that prohibits discrimination and will make decisions regarding employment opportunities, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination, without regard to race, creed, color, ethnicity, religion, sex, pregnancy, childbirth, or related medical conditions, genetic information, age, national origin, citizenship, ancestry, caste, mental or physical disability, marital or familial status, sexual orientation, gender identity or expression, genetic information, political belief or affiliation, union membership status, military status, veteran status, or any other characteristic protected by national, state, local, or other applicable laws.
Americans with Disabilities Act (ADA)
It is the policy of Rehlko to comply with all applicable provisions of the Americans with Disabilities Act (ADA) and corresponding national, state, local, or other applicable laws. Rehlko will not discriminate against any qualified associate or applicant with respect to any terms, privileges, or conditions of employment because of a person's physical or mental disability. Rehlko will provide a reasonable accommodation to associates or applicants with disabilities, in accordance with applicable laws. If you have a disability and require an accommodation in the application process or during the course of employment, please contact Rehlko is an equal opportunity/affirmative action employer.
Our Values
Curiosity - Seek, learn, share
Trust - Go farther together
Pace - Focus to go faster