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    Marketing Director - Lake Forest, United States - Reynolds Consumer Products

    Reynolds Consumer Products
    Reynolds Consumer Products Lake Forest, United States

    6 days ago

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    Description
    Job Description

    Job Title:
    Marketing Director - Hefty & Private Label Waste Bags

    City:
    Lake Forest / State: Illinois

    Job Description


    Join Reynolds Consumer Products Drive Your Career across a world of opportunities We provide amazing job opportunities for growth with competitive salaries and benefits in an exciting, dynamic, fast-paced, and fun workplace environment.

    If you are looking to build a strong career, we have an opportunity for you We are searching for a Marketing Director for Hefty & Private Label Waste Bags to join our team located at our headquarters in Lake Forest, IL.


    Your Role:


    The Marketing Director of Hefty & Private Label Waste Bags is responsible for leading strategic planning, brand building strategies, and product line extensions strategy for the waste bags business.

    This role is responsible for leading teams, marketing analytics for media mix optimization, commercializing innovative and sustainable new products, and coaching and developing teammates.

    We embrace unique backgrounds and experiences to achieve a strong team and inclusive workplace.

    You will have the opportunity to:

    Lead strategic planning for the Hefty Waste brand marketing team.
    Lead business case development for product commercialization opportunities including pricing, competition, and P&L management.
    Develop brand equity, positioning and messaging working with consumer insights, agency strategists, and creative team.

    Lead media mix strategy development including consumer targeting and optimal media tactics such as TV, radio, social, digital, PR, partnerships, & more.

    Optimize media ROI's across all media initiatives and campaigns.
    Develop strong working relationships with RD&E counterparts to facilitate product initiatives.

    Engage and inspire marketing staff and cross-functional counterparts to deliver bigger, better and faster commercialization of branded and private label products into the marketplace.


    We strive to build a diverse, inclusive, and talented workforce who will contribute to the Company's vision, mission, and goals.

    You will love it here if...

    You are a creative, dynamic problem-solver and effective decision-maker
    You thrive in a fast paced, collaborative and high-energy environment

    We need you to have:
    BA/BS degree in marketing.

    Prior team management experience combined with a proven track record of developing, coaching and mentoring marketing teams as well as cross functional teams, and external agencies/vendors.

    Proficient in MS Office.
    Strong organizational skills with high attention to detail.
    Ability to identify, analyze and resolve problems logically and systematically.
    Ability to travel 5-10% of the time.


    Icing on the cake:
    Exposure to new product development, a plus.
    Sales, Marketing or other business-related experience a plus.

    Want to know more? Check out our website or connect with us on LinkedIn

    Apply today to join a fast-growing innovative company

    Not a good fit but know someone who is? Please refer them

    Local candidates only, no relocation assistance available

    Join Reynolds Consumer Products and

    Drive Your Career across a world of opportunities

    For applicants or employees who are disabled or require a reasonable accommodation for any part of the application or hiring process, you may request assistance by emailing us at

    No recruiter calls or emails please.

    Reynolds Consumer Products is an Equal Opportunity Employer EEO AA M/F/Vet/Disability.


    Qualified applicants will receive consideration for employment without regard to their age, race, color, religion, national origin, sex, sexual orientation, protected veteran status, genetics, or disability.

    Reynolds Consumer Products is an Equal Opportunity Employer that complies with the laws and regulations set forth in the following EEO is

    The Law Poster:


    The Pay Transparency Regulations Frequently Asked Questions can be found on this link:

    Pay Transparency Regulations Frequently Asked Questions | U.S. Department of Labor )

    The poster and the supplement can be found on this link.

    #J-18808-Ljbffr
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