- Supports the Marketing Communications manager and product marketing teams to develop and implement tactical marketing communications projects, including: sales tools, marketing collateral, advertisements, tradeshow booths, websites, social media and training materials
- Research, write and assist in the production and distribution of key company publications and other external and internal communications
- Act as liaison between product management, sales, marketing, and the creative design team
- Effectively project manage the development, design, approval, production, and distribution of marketing materials in partnership with the creative design team
- Champion the company brand identity across all developed materials
- Contributes to the production and distribution of key company publications and other external and internal communications.
- Under the direction of manager, produces stories and case studies highlighting ETC projects and installations to support the product and company strategies
- Develops content for ETC's web site and Blog as required and assists in keeping them up to date
- Working through manager, cultivates and maintains relationships with editors of key and second-tier trade publications to enhance ETC's image
- Monitors the effectiveness of PR efforts, including online and social media, maintains archive and media reviews
- Cultivates and maintains relationships with dealers to support them with their communication efforts
- Works with freelance writers, product managers and market managers paying close attention to project objectives and deadlines
- Supports and participates in the marketing team's overall objectives
- Performs other duties as assigned by manager which could include assisting with events/Tradeshows, editing communications, photography; and language reference
- Completes special projects and requests in a timely and positive fashion
- Bachelor's degree in Communications, Journalism, or related field, or 4 years of comparable experience required
- All levels of previous job-related experience will be considered
- Entertainment and/or architectural lighting industry knowledge preferred but not required
- Demonstrated ability to work independently and perform multiple tasks without general supervision.
- Solid project management skills
- Excellent writing, editing and proofreading skills
- Ability to work independently while juggling multiple priorities
- Ability to meet deadlines in a fast-paced environment
- Experience with Adobe design software, Hubspot and Google Analytics a plus
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Marketing Communications Specialist - Middleton, United States - ETC
Description
Are you looking for a fun company that offers fantastic benefits and paid time off on day one? If so, you're in the right place ETC is seeking a full-time Marketing Communications Specialist to help us communicate timely information regarding ETC, its products, and people to internal and external audiences.
The ideal candidate will possess a minimum of a bachelor's degree in Communications, Journalism, or a related field or have 4 years of comparable experience.
This creative person thinks outside the box and develops innovative marketing solutions to drive results. They must also be detail-oriented, organized, and capable of managing multiple projects simultaneously.Representative Responsibilities:
Minimum Qualifications:
Grade and level to be determined
