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    Social Media Manager - Charlotte, United States - Albemarle

    Albemarle
    Albemarle Charlotte, United States

    3 weeks ago

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    Description
    Be an essential element to a brighter future.

    We work together to transform essential resources into critical ingredients for mobility, energy, connectivity and health. Join our values-led organization committed to building a more resilient world with people and planet in mind. Our core values are the foundation that make us successful for ourselves, our customers and the planet.

    Job Description


    Albemarle is seeking a dynamic Social Media Manager to develop and drive our engaging, brand-building global presence on social media.

    Powered by a passion for storytelling, the Social Media Manager will work across the enterprise to plan and implement social media activity that amplifies the Albemarle brand, builds a meaningful community with our key stakeholders, shapes our social narrative and aligns our messages with business and brand goals.


    In this role you will serve as a creative, forward-thinking and analytical leader to execute our social strategy and develop engaging content across platforms, while listening and measuring performance tied to metrics.

    You will be a change-agent to propose new, innovative approaches and stay up-to-date with the latest social media trends, technologies, and best practices.


    Based in our corporate headquarters in Charlotte, this role is highly collaborative both within the communications team and across other global functions and business units.


    Who you are:
    Creative and engaging storyteller who can simplify complex information to connect with all stakeholders
    Expert in social media platforms, organic and paid social strategies
    Passionate for social media and content creation with strong writing and communication skills
    Collaborator across functions, business units and geographies
    Results-oriented and able to adapt to changing trends and dynamics


    What you will do:
    Collaborate with internal stakeholders to develop and execute integrated campaigns
    Develop highly engaging creative content. Design and video skills preferred, combined with resourcing graphic and multi-media assets as needed
    Post on all platforms and monitor and amplify engagement
    Set benchmarks and optimize and improve social program health tied to metrics, and report on performance on an ongoing basis to understand trends and inform the social and content strategies
    Provide ongoing monitoring and dashboards for social analytics
    Understand social communities/influencers in the industry and the platforms that are important for thought leadership

    Stay up to date with social media trends, changing algorithms, and emerging platforms to ensure that Albemarle's social media presence remains innovative and effective.


    What you bring:
    5+ years of demonstrated professional experience; including successfully leading, monitoring and measuring a social media strategy to meet company or organization's established goals and communications preferable in a publicly traded, highly technical field or scientific environment
    A proven track record of delivering successful social media campaigns that have shown measurable business impact, including significant growth in brand following and engagement

    Expertise in marketing and communications with ability to work both autonomously and collaboratively with cross-functional teams, matrixed environments, and different levels of leadership both internally and externally.

    Strong written communication skills and graphics/multi-media experience
    Project management skills to manage editorial calendar and implement program details
    Bachelor's degree in marketing, communications, business, PR or a similar field
    Knowledge in tools like Sprout Social, Canva, Google analytics tools, CRM platforms and Adobe Creative Cloud, Premier Pro
    Ability to 10% travel

    This role is classified Hybrid from our Charlotte headquarters


    We are partners to one another in pioneering new ways to be better for ourselves, our teams, and our communities.

    When you join Albemarle, you become our most essential element and you can anticipate competitive compensation, a comprehensive benefits package, and resources that foster your well-being and fuel your personal growth.

    Help us shape the future, build with purpose and grow together.
    #J-18808-Ljbffr
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