- Lead all aspects of product marketing (go-to-market and product life cycle marketing) to drive continuous improvement and strategic decision-making.
- Manage conceptualizing, executing, and expanding marketing campaigns across multiple channels to drive lead generation and customer engagement.
- Firm grasp of complete scientific concepts and technical information with ability to translate into compelling marketing messaging and perform market research in collaboration with Products & Applications Group.
- Responsible for creating and refreshing product marketing materials (brochures, web content, videos, etc.) with ability to ensure consistency with brand guidelines, scientific accuracy, and messaging standards.
- Coordinate cross-departmentally, facilitating communication, collaboration, and alignment on product marketing strategies, priorities, and timelines.
- Contribute to, review, and communicate new product announcements and supporting materials to international distributors.
- Monitor and report marketing efforts with international distributors, including product launch efforts, general marketing activities, webinars, conference presence, etc.
- Attend regular company and cross-functional team meetings and independently prepare and present updates as scheduled.
- Bachelor's with minimum of five years or Master's with minimum of three years of proven experience in product marketing within the life sciences field.
- Preference given to candidates with background or training in genetics or epigenetics.
- Knowledge of regulatory requirements and industry standards.
- Understanding of epigenetics and molecular biology concepts with ability to effectively communicate complex scientific information.
- Demonstrated ability to collaborate effectively with cross-functional teams and stakeholders.
- Excellent verbal and written communication skills with ability to craft compelling marketing messages and materials.
- Proficiency in marketing automation tools, CRM systems, and digital marketing platforms.
- Strong project management skills with ability to coordinate multiple projects simultaneously while maintaining timely execution of deliverables.
- Must be highly motivated and detail oriented.
- Able to work equally well as an individual and as part of a team.
- Able to work toward specific goals under minimal supervision.
- Able to work in a fast-paced environment.
- Competitive salary commensurate with experience.
- Generous benefits package includes subsidized health, dental, and vision; paid vacation, sick leave, and parental leave; federal and floating holidays, mental health day; 401k matching up to 5%; professional development reimbursement; paid life insurance and stock options.
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Associate Manager, Product Marketing - Durham, United States - Epicypher Inc
Description
Job Description
Job DescriptionWe are seeking a highly motivated Associate Manager, Product Marketing for a rapidly growing biotechnology company. As the Associate Manager, you will play a critical role in driving the growth and success of our products by bridging the gap between science and marketing.Summary:
The Associate Manager, Product Marketing is a key driver of comprehensive product marketing initiatives at EpiCypher. The position works with our Senior Marketing Manager to drive our marketing efforts for new and existing products / technologies / services to the epigenetics and chromatin biology research community.
Position Responsibilities:
Credentials and Experience:
Knowledge and Skills:
Travel Requirements:
Occasional
Direct Reports:
None
Physical Demands:
While performing the duties of the Associate Manager, Product Marketing position, the employee must be able to remain in a stationary position for prolonged periods as well as move about inside their office and when necessary, during business travel. The employee must be able to operate a computer and necessary office equipment. The employee must be able to position self to transport objects and boxes weighing up to 30 pounds throughout the workday.
Compensation:
EpiCypher is focused on developing products and services in order to improve and extend human life. In this mission, we hold our core values in high regard: mutual respect, fairness, commitment to excellence, customer success, scientific advancement, effective communication, integrity, and teamwork.
EpiCypher is also developing innovative product families including nucleosomes, recombinant histone binding proteins, peptides, and affinity reagents, as well as other platforms that enable experimentation and results not previously available.
EpiCypher is committed to providing a work environment that is free from all forms of harassment, discrimination, and inequality. We provide equal employment opportunities to all employees and applications for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
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