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    Digital Marketing Specialist - San Antonio, United States - Randolph-Brooks Federal Credit Union (RBFCU)

    Randolph-Brooks Federal Credit Union (RBFCU)
    Randolph-Brooks Federal Credit Union (RBFCU) San Antonio, United States

    2 weeks ago

    Default job background
    Description
    Job Description and RequirementsThe Digital Marketing Specialist will be part of a team responsible for creating, managing and maintaining online and digital initiatives, including (but not limited to): external and internal company websites, mobile applications, email marketing and communications to RBFCU members, search engine optimization/marketing, digital advertising and other digital initiatives that support RBFCU's marketing strategy and contribute to the credit union's overall business objectives

    Essential Functions and Responsibilities:


    Manage and maintain website content including landing pages, forms, imagery and documents, via content management system (CMS) to keep information up-to-date and within regulatory compliance requirements.

    Review digital products periodically to maintain accuracy, and update and improve content and user experience (UX).Manage projects or collaborate with teams within the Marketing Department and across the credit union to design and build new website content or enhance existing content to optimize user experience.

    Coordinate the review and approval of content when project managing.

    Build and execute automated, personalized email templates and campaigns for Marketing Teams to keep RBFCU members informed of new products, promotions and important account information, consistently testing new formats, deliverability/open tactics and offers.

    Work with teams and departments across the credit union to understand the company's digital needs and identify opportunities to utilize existing tools and resources to simplify, eliminate, create or automate processes, and improve website user interface (UI)..Develop analytical reports to track results for website or email marketing campaigns, and identify actionable insights and trends to drive future changes to member experience and/or generate additional marketing opportunities through A/B testing, conversion/win tracking, etc.

    Leverage SEO/SEM best practices to improve website, and increase page ranking and visibility in paid and organic search. Experience with an SEO platform, Google Ads and/or Bing Ads is a plus.
    Build, launch and optimize paid digital media campaigns to meet line of business objectives.
    Integrate and maximize the functionality of current digital platforms and evaluate opportunities to implement new systems and gain efficiencies.

    Communicate effectively with external vendors and colleagues at all levels of the organization to direct or support web/digital enhancement implementations.

    Ensure that Marketing and Communications deliverables follow RBFCU corporate brand guidelines and maintain brand voice and message across all platforms.

    Maintain a working knowledge of the latest developments in digital marketing, Google Analytics, search engine optimization and other forms of digital communication.

    All other duties as assigned.


    Note:
    Essential functions and responsibilities may change or new ones may be assigned at any time with or without notice

    Requirements:


    Bachelor's degree or at least 3 years of relevant work experience requiredStrong working knowledge of website design and maintenance using a CMS, including basic knowledge of HTML and CSSExperience with an email marketing platform.

    Marketo experience a plus.

    Must be familiar with email best practices including coding, subject lines, messaging, database management, deliverability and CAN-SPAM lawsExperience with analytics (tracking, performance-scoring, reporting, etc.) of website and email metrics, with an ability to deep dive into metrics when required.

    Google Analytics (or similar analytics platform), Google Tag Manager and Google Search Console experience and/or certification a plusExcellent communication and presentation skills; ability to manage multiple campaigns simultaneouslyEnergetic with a high attention to detailExperience with data analysis (tracking, performance-scoring, reporting, etc.)Previous email marketing, marketing automation and/or social media experience will be highly consideredAll qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.

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