Brand Marketing Manager - Kohler, United States - Kohler

Description

Brand Marketing Manager

Work Mode: Hybrid

Location: Hybrid at Kohler, WI

Opportunity

The Brand Marketing Manager, KOHLER kitchen & bath North America is responsible for developing and executing Omni Channel Consumer Focused integrated marketing campaigns. This includes leading campaigns and new product launches to increase penetration of Kohler Brand products across all channels of distribution and secondary markets They evaluate, prioritize, and align strategies, timing and creative messaging in accordance with Kohler Co., market share, profitability and revenue goals ensuring a cohesive brand strategy across all touch points. Additionally, they lead cross functional Campaign teams in their assigned Category accountable for program, brand, and business objectives deliverables.

Primary Objectives

Drive brands business under guidance of Sr Brand Managers / Marketing Directors to increase share of market in competitive landscape with a consumer centric approach.

Drive brand growth by developing innovative strategies and go-to-market plans for both new launches and core businesses with executional excellence.

Contribute to the growth and profitability of the business by leading development and managing the execution of marketing strategies and Campaigns as assigned.

Owning and uncovering deep consumer insights and data-driven marketing.

Performing business & competitive analysis, and driving strategic assessment, category positioning and storytelling for internal and external stake holders.

Specific Responsibilities

GTM Strategy, Brand Execution Planning, Product Launches & Campaigns: Forecast and implement new launches and marketing mix strategies to build integrated, engaging consumer brand experiences. Monitor performance to identify opportunities for improvement. Work collaboratively with Retail & Digital team to build strong go-to-market strategies. Evaluates and assigns product launch priorities based on greatest opportunities to hit financial target, ROI and Brand metrics. Develops marketing strategies and core marketing assets across all channels rooted in consumer insights and research. Provides inputs on new product launch forecasts. Consults on the development of communication tools to aid product training for Kohler and Distributor Sales associates. Communicates Business needs to Communications by way of Business Cases and Project Requests in a timely manner focusing on KPIs, Consumer needs and Budgets. Manages assigned Campaign Budget(s) to achieve financial objectives and provides support and detailed input into the KBNA Communications budget for assigned product category. Monitors the success, impact, and contributions of all programs, communicating successes, failures, and next steps to management on a timely basis. Leverage best practice Performance Marketing results in Campaign development and execution. Develops and communicates Omni Channel key visual asset packages (messaging/imagery) to provide consistency and streamlined workflow. Develops Content for Consumer Events (Live and Virtual) for assigned categories and themes.

Brand/Category Positioning & Storytelling: Prepare annual marketing presentations that outline the brand's strategy and novelties. Deliver engaging and informative presentations to TOP clients, fostering a deeper understanding of the brand's direction and offerings. Evaluates competitor promotions and programs for each product group. Apprise business teams of competitor activities and changes in the marketplace. Independently meets with sales staff, distributors, plumbers, homebuilders and kitchen and bath experts to determine future marketing needs and actions. Ensure timely adjustments to changing markets and competitive conditions based on acquired field knowledge.

Situational Leadership: Lead a highly collaborative cross functional team that simultaneously drives accountability and quality across internal and external stakeholders. Build trust and gains alignment between Communications, KBNA Category Strategy and Channel Marketing organizations.

Skills/Requirements

Bachelors degree in marketing or equivalent. MBA preferred.

6+ years of Marketing or Brand Management experience at Consumer Goods, Home, Lifestyle or Luxury brand teams/organizations.

Demonstrated leadership cross functionally with strong ability to influence complex organizations by building full trust from leaders, peers, and teams.

Demonstrated ability to analyze, think creatively, innovate and plan with attention to detail and accuracy.

Strong communication and presentation skills for internal and external audiences.

Creative thinker & storyteller.

Experience in classical Brand Management with exposure to most aspects of marketing across NPD, Media management, Creative/Content briefing & development, Performance Marketing, Brand Strategy development, Integrated GTM, Campaigns & Programming preferred.

Travel to trade shows, customer visits and training as needed, approximately 15% annually.

Applicants must be authorized to work in the US without requiring sponsorship now or in the future.

The salary range for this position is $117,950 to $147,450. The specific salary offered to a candidate may be influenced by a variety of factors including the candidates experience, their education, and the work location. Available benefits include medical, dental, vision & 401k.

Why Work at Kohler Co.?

Kohler Co.'s mission is to contribute to a higher level of gracious living for those who are touched by our products and services. We understand that it takes investment in our associates development to make that happen. So, we offer ongoing investment in each individuals personal development and the opportunity to collaborate with others across functions and roles at Kohler.

In addition to the investment in your development, Kohler offers a benefits package including a competitive salary, health, vision, dental, 401(k) with company matching, and more

*Important update for candidates applying to roles within Kohler Energy, including Power Systems, Engines, Home Energy, Kohler Uninterruptible Power, Clarke Energy, Curtis Instruments, and Heila Technologies.

On November 6, Kohler Co. announced the strategic decision to establish Kohler Energy as a separate, independent business with Platinum Equity as the majority investment partner. Kohler will continue to stay invested in the Energy business following the closing and remains committed to supporting the acceleration of long-term growth strategies for both organizations. Talent and operational transition plans are underway, and Kohler Co. and Platinum Equity expect the agreement to close in the first half of 2024.Thank you for your interest in joining our growing team as we embark on the next phase of growth

About Us

Beyond the competitive benefits and compensation, Kohler proudly offers a rich history, steeped in creativity and a commitment to our associates and communities. We invite you to learn more about our culture and company at .

It is Kohlers policy to recruit, hire, and promote qualified personnel in all job classifications without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact . Kohler Co. is an equal opportunity/affirmative action employer.

We invite you to learn more about equal employment opportunity by reviewing the FederalEEO is the Law ) and theEEO is the Law Supplement ) .