Paid Social Manager - New York, United States - PROSE

Description

Commitment to Safety

Nothing is more important to us than safeguarding the health of our customers, employees, their families, and the community at large. Effective October 8, 2021, all US employees as well as all newly hired US employees are required to receive the COVID-19 vaccination (and provide proof) unless granted an approved exemption from this policy due to a medical reason, or because of a sincerely held religious belief.

Our Mission

At Prose, we dont believe in one-size-fits-most. We create custom hair care thats inclusive to all hair types, needs and preferences. Each of our hair care products is customized to a persons hair needs based on the results from an online consultation. The individual data is processed through a proprietary algorithm and made-to-order in the Prose lab using natural active ingredients. Marrying emerging technologies with the best in beauty, Prose is truly creating something special.

This is the opportunity to join a fast-growing startup and an energetic team that works together to deliver creative solutions that are transforming the way people think about and shop for hair care. We are committed to building a diverse and inclusive culture, and are looking for talented problem solvers who lead with passion and who face any task with a positive mindset.

Position Summary

Prose seeks an experienced Paid Social Manager to join our Growth Marketing team, reporting to our Paid Social Director. You'll lead our day-to-day paid social advertising efforts across platforms like Meta, TikTok, and Pinterest. This role will be particularly focused on Meta Ads Manager purchase-optimized campaigns.

This is a hybrid role based in our Williamsburg, Brooklyn headquarters. Candidates based in the New York City area can expect a base salary that ranges from $95,000 to $110,000. The base salary offered may vary depending on job-related knowledge, skills and experience.

*Hands on keyboard experience in Meta business suite building out and managing purchase optimized campaigns is required*

In this role you will be required to craft, build, manage and optimize campaigns. You will be designing A/B tests, partnering with internal teams to build creative briefs, and managing external partnership to grow the program.

Key Responsibilities

• Develop, evolve, and implement our overall paid social media strategy and audience growth plan.
• Own paid social analytical tools and methodologies to evaluate the effectiveness of paid social campaigns, interpreting data to optimize strategies and enhance performance.
• Identify trends and create data-driven recommendations for improving Proses Performance Marketing tactics.
• Collaborate with our brand and data team to uncover audience insights that can be used to drive ideas.
• Contribute day to day in the creation and management of ad and influencer content for all our channels including Instagram, TikTok, and Meta.
• Partner with the Creative Strategist to craft compelling ad content and optimize using Meta Ads Manager's tools to enhance performance metrics.
• Manage Proses relationships with multiple performance marketing, influencer and creative agencies with a focus on driving acquisition results and efficiency.
• Lead the evaluation of existing and new platforms and thinking ahead on where and how we should test.
• Devise and execute an A/B testing strategy across the conversion funnel from Landing Pages, consultation completion and cart checkout.
• Utilize audience segmentation features for precise targeting and messaging.
• Collaborate with internal teams to align campaigns with broader marketing strategies.

Key Candidate Requirements

• B.A./B.S. preferred
• 4+ years of experience in Meta ads, Paid Social, or Digital Marketing, ideally within DTC, subscription, or media agency settings.
• Expert in Meta Ads Manager is a requirement, experience in TikTok, Pinterest and new social platforms a plus.
• Deep understanding of social/influencer strategy, content creation protocols and best practices for Meta and TikTok.
• Substantial experience running, and creating content for, social media channels for a recognized brand (preferably a subscription DTC).
• Demonstrate meaningful experience with social media analytics tools; facility in generating weekly and monthly reports, and with interpreting data.
• Familiarity with analytical and data visualization tools such as Google Analytics and Looker.
• Experience with influencer marketing, whitelisting, and spark ads
• Certifications in Meta, TikTok, and/or Google Analytics are a plus
• Demonstrated understanding of audience building/targeting techniques
• Ability to craft compelling ad content that resonates with consumers.
• A genuine interest in staying on top of the trends and topics that matter.
• Attentive to detail with high standards of quality while maintaining a friendly, positive attitude.
• Adaptable to different working styles, mindsets, and personalities, showcasing a willingness to collaborate.

Understand & Embody our Prose Values

Intentional Inclusivity

• We know the best ideas come from open minds and willingness to listen. While our products cater to the individual, an invitation into our process is always open to our community.
• We value our differences and diverse backgrounds by communicating openly, managing with transparency and striving to understand one anothers perspective. Its a key ingredient to our innovation.

Connected Collaboration

• Our strength as a group will outlast our efforts as individual contributors. With offices across countries (and across boroughs) staying inventive and agile deepens our clear vision and consistent communication.
• We stay in a spirit of entrepreneurial collaboration: We do not have consensus at all times, but we trust one another to work toward our common goals. Our success is an expression and result of our progressive and gratifying teamwork.

Driven, Together

• We value ownership and coaching that encourages employees to think constructively and creatively about the business. We view employees as leaders and individuals who are accountable, resourceful and responsible. Anyone and everyone is encouraged to lead.
• We recognize that in order to continue thinking one step ahead, we will need to try new things. We strive to provide an open environment that accepts this truth making space for new ideas to emerge.

Humanity Always

• We assume good intentions in every interaction keeping ourselves accountable for the climate we create. We seek to understand our co-workers through this lens of conscious bienveillance, authenticity and fellowship.
• We operate with the intention of preserving resources, creating an environment we can all live in--for our business and the world. Sustainable care is essential to our ethos as an organization. We take a mindful approach to how we think about our people (employees) and our planet.

Perks & Benefits

At Prose we value our employees and their well being. As a growing business we aim to stay up to par on the latest perks and benefits for all of our eligible team members. Some of these include but are not limited to:

• A competitive and flexible PTO policy
• Competitive compensation package (base salary, target bonus and equity)
• Company sponsored health care plan ( medical, dental and vision plans)
• 401k + matching
• $125 monthly wellness allowance
• FSA and commuter benefits