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Sr. Precision Media Manager - Parsippany, NJ, United States - Reckitt Benckiser
Description
We are ReckittHome to the world's best loved and trusted hygiene, health, and nutrition brands.Our purpose defines why we exist:
to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.
Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.MarketingMarketing is at the heart of Reckitt.
We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.
Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.
With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.
With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.
As a Category Marketing Manager at Reckitt, you will manage brand strategies that resonate with our diverse audience, propelling our large product category to new heights.
Your strategic thinking and creative spark will be the driving force behind our success, inspiring a skilled team to deliver excellence.
At Reckitt, we're not just marketers; we're trailblazers shaping the future of consumer health. Ready for the challenge? Join us and be part of something big.Your responsibilitiesDuties:
Drive the full funnel media planning, activation, execution, and optimization of media campaigns for the assigned brand portfolio.
Develop strategic vision, digital architecture and roadmap for an enterprise-wide digital technology portfolio, particularly the digital roadmap to power digital strategy for 6 vitamins and minerals brands (Airborne, Neuriva, Megared, MoveFree, Digestive advantage, Schiff Nutrition).
Lead for Machine Learning/Artificial Intelligence and Next-Gen Personalization capabilities to support the roadmap:Develop key go to market strategy and pilot key creative and consumer personalization strategy.
Pilot new capabilities and solutions to enable the 1:1 personalization agenda, work via a rapid prototyping methodology to test & learn new vision ideas.
Define how the deployed integrated technologies will be activated in the lead market, including use case definition, metrics/KPI and success goal definitions.
Build architecture to collect data in realtime and to create dashboards for in-flight campaign optimization. Responsible for data collection strategy and data management in google cloud platform. Lead efforts to utilize data-driven methodology, analysis and measurement to improve effectiveness in all marketing channels. Build digital tech eco system and practice for strong analytical approach to acquisition funnel metrics measurement and campaign performance.Tools used:
Krux, Adobe, SEO, Oracle BlueKai, SEM.
The experience we're looking forMinimum requirements:
Bachelor's degree in Computer Science, Information Technology, Management Information Systems or a related field (foreign equivalent acceptable) plus 5 years of experience with consumer technology platforms
This must include:
Five (5) years of experience in: Web Technologies, web development and management; user experience; CRM strategy and management; marketing and Ad Technology such as Google marketing platform (DV360, DCM, Google optimize, GA360); Facebook Ads Manager; Liveramp; Dataroma; Google Data studio; loyalty platforms.
Four (4) years of experience in: Media tactical, channel planning, execution and performance management; digital skill sets including, SEM, SEO and CRM; segment creation, insight development; identifying optimization opportunities; using data to inform business decisions; consumer data collection, segmentation, driving and executing media plans; and multi-touch attribution; AB testing.
One (1) year of experience in: eCommerce platforms such as Pacvu; digital acquisition and performance marketing; affiliate programs; management of DMP such as Krux, Adobe Audience Manager, Oracle BlueKai, with a focus on audience exploration; and performance measurement; conducting analysis on channel performance; iterative performance optimizations to drive ROI; and planning and measuring success through both last touch and first touch.
M-F, 40 hours/week.#LI-DNI and #IND-DNSThe skills for successConsumer Insights, Analytical skills, Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, New Product Development, Storytelling, Creativity, Marketing optimization, Digital Marketing, Commercial acumen, Collaboration, P&L management, FMCG/Consumer Health Experience, Brand Management.
What we offerWith inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally.
We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.US salary rangesUSD $156, $234,000.00US pay transparencyThe base salary range for this role will vary based on experience in job and industry, training and education, skills relevant to the position, and other factors permitted by law.
In addition to the base salary, the position is eligible for an annual discretionary bonus, which is subject to change each year.
Reckitt offers eligible employees competitive benefits including medical, prescription, dental, vision, life and disability insurance; paid time off for vacation, sick, and Company recognized holidays; a 401(K) plan; generous paid parental leave; adoption and fertility support; tuition reimbursement; product discounts; and much moreIf reasonable accommodation is needed to complete your application, please Reckittis committed to the fullinclusion of all qualified individuals.
EqualityWe recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience.Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.
All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.
