- Monitor performance of Sponsored Products and drive one-to-many activities to improve performance for optimal ROI and supplier [advertiser] satisfaction.
- Identify domain, brand, category, and campaign trends to provide analysis to support incremental budget requests from our suppliers to grow and stabilize investment.
- Participate in establishing business plan objectives with Account Managers and Campaign Managers
- Define performance and optimization process & best practice guidelines and create robust knowledge base for internal/external use
- Own the relationship with our senior client stakeholders aiming for high client satisfaction and retention
- Reach and exceed KPIs established in partnership with suppliers, retain advertisers/revenue and reduce churn.
- Responsible for owning the key metrics focused towards driving exponential growth of search.
- Monitor account performance and ensure accurate billing and forecasting to ensure the financial health of accounts
- Accountable for thought leadership activity both with the client and internally, putting forward new topics of interest and championing creative strategic thinking
- Collaborate closely with API platform partners to act in the best interest of the client to drive performance
- Utilize Tableau and other internal dashboards to analyze opportunities, identify patterns and implement proactive solutions including improvements across WMC Search Platform UI, tools, and processes.
- Proactively identifies growth opportunities for suppliers [advertisers] search investments and proposes solutions to improve ROI.
- Bachelor's degree in Business, Analytics, Statistics, or related field.
- 3+ years work experience in the advertising industry with focus in paid search, retail search, eCommerce, or similar directly related experience.
- Also needs professional experience in data analytics, project management, business, or related area.
- High level of comfort with direct client interaction, including presentations and strategic recommendations, with the ability to translate technical concepts into client-friendly language
- Experience in developing media strategies based on data, insights, and analytics.
- Strong experience in Google Ads, Bing, Yahoo, Amazon, Co-op Advertising and all paid search terminology and key tools (e.g., AdWords, AdCenter, Retail Search, etc.).
- Strong analytic and quantitative skills that enable you to use data to develop, validate and measure search campaigns.
- Strong knowledge of keyword bidding strategies, budget cap management and optimization tactics
- Experience with API and Self-Serve platforms is a plus
- Experience developing or overseeing quantitative analysis and delivering actionable insights.
- Ambitious, self-starter mentality and entrepreneurial spirit with a strong drive for excellence and delivery of results.
- Ability to work at all levels with an eye for detail to achieve quality & process goals, actively translates Walmart's core values into everyday practices.
- Strong communication/interpersonal skills and able to build relationships and influence cross-functionally.
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Paid Media Manager - Parsippany, United States - Aquent
Description
OverviewPlacement Type:
Temporary
Salary (USD):
$43.19-$47.99/hour
Start Date:
The ideal candidate will have a strong understanding of the media/retail media industry and a background in the paid search landscape.
Responsibilities:
Qualifications:
Additional benefits offered may include; medical health insurance and dental insurance, life insurance, and eligibility to participate in 401k plan with company match.
"Client Description
Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match.
We also offer free online training through Aquent Gymnasium . More information on our awesome benefitsAquent is an equal-opportunity employer.
We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.
We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive#J-18808-Ljbffr
