- Plan, execute, monitor and optimize multi-million dollar paid search campaigns against quarterly/annual targets
- Own day-to-day tactical management of paid search campaigns, including bid, budget, creative, and targeting optimizations
- Consistently drive high performance by monitoring campaign results and making quick and appropriate adjustments
- Drive new user enrollment while optimizing for LTV through Paid Search
- Design and launch A/B tests to prove your hypotheses on ad copy, placement, landing pages, bid strategy, targeting, and many more
- You have 3+ years of relevant experience in paid search.
- Youre analytical and results oriented and understand the importance of striking the balance between efficiency and scale
- You have a proven track record of managing and successfully scaling B2C search campaigns
- You have a strong understanding of marketing channels along with their relevant KPIs such as CTR, CVR, CPA, CAC and LTV.
- Youre good with Excel (i.e. run pivot tables, vlookups and more)
- Youve worked directly in publisher platforms (Google Ads, Microsoft Ads, Yahoo Gemini) as well as experience in bid/campaign management platforms (Kenshoo, DoubleClick, Marin, etc.)
- Youre able to thrive in a fast-paced and dynamic start-up environment
- Youre an excellent written/spoken communicator
- Youre very organized and have high attention-to-detail
- You have a growth mind-set
- BA/BS required or equivalent work experience.
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Paid Search Specialist - San Francisco, United States - Creative People Inc
Description
We're working with one of the fastest-growing financial technology companies in the mobile banking space.
3-month initial contract, starting ASAP (May 2024)
40 hours/week | ~$40-$50/hr.
Hybrid in SF 2x/week
About the Role
As a Paid Search Specialist, you will help scale paid search campaigns on Google, Bing, and Apple. This role is very collaborative and will support critical marketing functions across the organization.
Responsibilities
Requirements
