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    Marketing Manager, Programs - Raleigh, United States - FactSet

    FactSet
    FactSet Raleigh, United States

    1 week ago

    Default job background
    Description


    Global Marketing at FactSet focuses on driving awareness and demand for FactSet's current and future solutions in support of company revenue goals.

    All along the customers' buying journey through retention, we partner with our business units, sales teams, and technology stakeholders to execute go-to-market strategies, deliver robust marketing programs, and produce compelling content that attracts, engages, and converts qualified prospects and retains customers.

    We're hiring an energetic, organized Marketing Program Manager to join our Global Marketing Programs team.

    The Marketing Program Manager will work closely with Marketing leadership, Sales, and Product to develop marketing strategy and programs that drive awareness and leads for our digital platform and solutions.


    The ideal candidate is a creative, natural problem solver who is a results-driven marketing professional with a basic-level knowledge of marketing tactics and digital channels.


    Responsibilities:


    Partner with internal stakeholders to build and develop high-ROI marketing plans to promote FactSet's solutions with the goals of building awareness, driving leads, and influencing closed revenue.

    Establish and implement a strategic marketing plan to drive pre-sales activities through initiatives that increase brand awareness and generate qualified leads for new business and same-store sales.

    Create and manage the execution of compelling campaigns, content, and events applying a multi-channel approach by leveraging marketing automation, social media, and other digital channels.

    Manage and/or mentor junior members of the team. Ensure Marketing Specialists are developed, follow best practices, and become strong contributors. Increase team's skills.
    Monitor, optimize, and report on the effectiveness of campaigns, projects, and tactics.

    Develop a clear understanding of FactSet's data and solutions across a specific workflow and persona in his/her/their assigned focus area(s).

    Manage relationships with external vendors, event organizers, and industry partners and represent FactSet appropriately.

    Qualifications:

    6-8 years of related B2B Marketing experience, ideally at a financial services company.
    Knowledge of financial services industry and understanding of target firm types/personas.
    Participation in successful marketing pipeline generation, including campaigns from concept to ROI analysis.
    Past experience managing direct reports.

    Working knowledge of martech such as HubSpot, Pardot, Salesforce, 6Sense, Go-To-Webinar, On24, and Kapost and/or working towards certifications is a major plus.

    Experience with digital channels, including paid social media
    Highly organized, detail-orientated, and self-motivated
    Excellent communication skills, including writing and presentation, and demonstrated professionalism

    Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future

    What's In It For You:
    Flexible work accommodations. Choose to work remotely, in person, or in a hybrid set-up.
    The opportunity to join a growing firm with a proven track record of success for over 40 years, made up of thoughtful, innovative minds that value collaboration and welcome your new ideas to the table
    Mentorship and growth opportunities from senior employees
    Career progression planning and a focus on career development, complete with dedicated time each month for conference attendance, online learning seminars, and networking
    A robust social community dedicated to volunteerism, intramural sports, and team-building events
    Business resource groups that align with our DE&I strategy, designed to cultivate an inclusive environment for all

    Learn More About Our Benefits Here.

    The budgeted amount range for this position in the State of Connecticut and New York City is $95,000 - $115,000

    Returning from a break?


    We are here to support you If you have taken time out of the workforce and are looking to return, we encourage you to apply and chat with our recruiters about our available support to help you relaunch your career.


    Company Overview:
    FactSet Research Systems Inc. is a global provider of integrated financial information, analytical applications and industry-leading services for the investment and corporate communities.

    As a publicly traded company (NYSE:
    FDS |


    NASDAQ:
    FDS) recently added to the S&P 500 index, FactSet delivers superior content, analytics, and flexible technology to help more than 162,000 users see and seize opportunity sooner.

    For over 40 years, the company has served financial professionals, which include portfolio managers, investment research professionals, investment bankers, risk and performance analysts, wealth advisors and corporate clients.

    FactSet gives our clients the edge to outperform with informed insights, workflow solutions across the portfolio lifecycle, and industry-leading support from dedicated specialists.

    At FactSet, we celebrate diversity of thought, experience, and perspective. We are committed to disrupting bias and a transparent hiring process.

    All qualified applicants will be considered for employment regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status.

    FactSet participates in E-Verify

    FactSet is an Equal Opportunity Employer – M/F/Veteran/Disability/Sexual Orientation/Gender Identity
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