- Develop HCP strategy by brand: role in the consumer journey, impact on brand penetration and NTS, strategic communication territories and claims, competitive benchmarking and metrics, as well as target audience needs and portfolio approach for cross-portfolio use
- Develop omnichannel communications toolkit of assets to be deployed by markets
- Define benefits HCPs can expect from our product or service, execution & deployment, including sample strategies
- Build Scientific pipeline (in partnership with Scientific engagement): map plans for research, advisory boards, science that sells, publications, continuous medical education
- Develop global and regional Congress plans and execution, as well as full calendar, mapping impactful events to support (world days, professional events, etc.)
- Own and build sponsorship/partnership/KOL plans (in partnership with Scientific engagement)
- Drive KPI Improvement, incl. Share of recommendation, Rank of recommendation
- Own and develop content strategy, toolkit and messaging map: provided to markets per brand, segment and key initiative
- Represents Kenvue at relevant external industry forums, and stay up to date on category trends and emerging technologies
- A BA/BS degree in marketing or Life science
- A minimum of 5 years of years of progressive leadership experience, with a strong track record of business results and organizational leadership in HCP or life science related area
- Strong understanding of omnichannel marketing, including the application of data, tools and creative to drive action
- Proven track record of developing and executing successful marketing strategies and programs
- Excellent communication and interpersonal skills, with the ability to build relationships with internal and external stakeholders
- Ability to think strategically and creatively, and to develop innovative solutions to complex problems
- Strong analytical skills, with the ability to interpret and use data to drive decision-making
- Proven leadership ability to motivate and manage cross-functional teams across a matrix organization
- Exceptional business communication skills, with demonstrated ability to communicate complex messages to diverse audiences
- Demonstrated ability to collaborate successfully and build relationships with internal teams, suppliers and agencies
- Demonstrated ability to develop and deliver innovative business cases and models
- Excellent communication and collaboration skills to work with brand teams and agency ecosystem.
- Category expertise and experience working across markets/regions
- Experience leading HCP Marketing
- Experience working with Legal, Regulatory, Compliance and global partners
- Experience in market research and analysis, including voice of the customer
- Passion for healthcare and a commitment to improving patient outcomes
- Experience in Agile methodologies
- Annual base salary for new hires in this position ranges from $97,000-$166,750.This takes into account a number of factors including work location, the candidate's skills, experience, education level & other job-related factors.
- Competitive Benefit Package*
- Paid Company Holidays, Paid Vacation, Volunteer Time & More
- Learning & Development Opportunities
- Employee Resource Groups
- This list could vary based on location/region
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mgr, hcp marketing, nutrit, women's hw - Skillman, United States - Kenvue
Description
Kenvue is currently recruiting for:
Manager, HCP Marketing, Nutritionals & Women's Hormonal Wellness
This position reports into the Director, HCP Marketing, Pain & Allergy, and is based in Skillman, NJ, or Summit, NJ.
Who we are
At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA, AVEENO, TYLENOL, LISTERINE, JOHNSON'S and BAND-AID that you already know and love. Science is our passion; care is our talent. Our global team is made by 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers. With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you Join us in shaping our future-and yours. For more information, click here.
Role reports to: Director, HCP Marketing, Pain & Allergy
Location: Kenvue's corporate headquarters is currently located in Skillman NJ, but is scheduled to move to Summit, NJ in or around early
Travel %: 10
Pay:$97,000-$166,750
What you will do
The Manager, HCP Marketing, Nutritionals and Women's Hormonal Wellness, leads the development and execution of the engagement and content strategy to drive recommendation share specifically for his/her categories and brands across markets.
This role is a member of the global Brand team, responsible for Healthcare Professional driven business outcome and OKRs. The Manager will work closely with the global brand to bring HCP insights and perspectives to Category Visioning, Portfolio Management and New Product Development. This role also collaborates with Scientific Engagement, Customer Development, Medical Affairs, CBI and local teams to drive consistent deployment of HCP content, claims, and initiatives.
The Manager and global Brand team will work with markets to articulate priorities and an overall HCP Marketing investment model, tied to scaled omnichannel marketing deployment. This role also develops omnichannel communication toolkits within content effectiveness best practices, and facilities effective market co-creation and transcreation of materials, KOL management and cost-efficient and streamlined workflows and ways of working.
Key Responsibilities
Required Qualifications
Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
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