Marketing Specialist - Hagerstown, United States - JLG Industries

JLG Industries Hagerstown, United States

3 weeks ago

Description

About JLG, An Oshkosh Company

JLG began in 1969, when our founder, John L. Grove set out to resolve growing safety concerns in the construction industry. Since then we have been committed to understanding the challenges and delivering innovative solutions to the access market. We partner with customers to provide quality equipment, training opportunities and trusted support within the access industry.

We are a global company, and our products—including mobile elevating work platforms, telehandlers, utility vehicles and accessories—can be found all over the world.

YOUR IMPACT
The Marketing Specialist supports the Marketing team in the development of marketing plans and communication materials.

This position is responsible for working with the marketing manager in the creation of business-building activities and marketing tools, including brand and product advertising, and development of content with internal and external groups.

The Marketing Specialist also contributes to consumer and competitive research projects.

Assist in the development and execution of marketing plans to establish pathways for growth in both core and adjacent markets.

Assist in the development and execution of multi-media campaigns, including print, media relations, digital platforms, and social media, to accomplish stated goals and metrics.

Analyze the performance of marketing efforts at tactic, channel, audience and segment level to optimize performance.
Evaluate data from various sources and provide insight to understand audiences, behaviors, outcomes
Analyze forecasts, plans, and references for channel specific KPIs to provide support interpreting data and formulating recommendations.
Support competitor intelligence efforts to influence decision-making.
Manage multiple projects with competing and conflicting timelines and priorities.

Support a world-class customer experience for events such as trade shows, facility visits, and program milestone events, ensuring communication content development, application and execution.

Minimum Qualifications

Bachelor's degree in Marketing, Business Management, Communications, Journalism, Public Relations, or related field.
Two (2) to Four (4) years of relevant experience.
Ability to travel up to 15% of the time.

Standout Qualifications

Working knowledge of business intelligence software (e.g. Tableau, Power BI).
Working knowledge of Salesforce Marketing Cloud.
Strong project management skills.

WHY JERRDAN, AN OSHKOSH CORPORATION COMPANY?

Moving the future forward is our priority and this includes your future. We encourage professional development and champion our employees' success through various skills and training opportunities.

Named one of the World's Most Ethical Companies by Ethisphere Institute for six consecutive years, everything we do at Oshkosh is guided by our core values and the 15k+ team members around the world who embody them.

We put people first. We do the right thing. We persevere. We are better together.

Oshkosh is committed to working with and offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability for any part of the recruitment process, please contact our reception desk by phone at or our talent acquisition team by email

Oshkosh Corporation is an Equal Opportunity and Affirmative Action Employer.

This company will provide equal opportunity to all individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Information collected regarding categories as provided by law will in no way affect the decision regarding an employment application.

Oshkosh Corporation will not discharge or in any manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.

However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with Oshkosh Corporation's legal duty to furnish information.

Certain positions with Oshkosh Corporation require access to controlled goods and technologies subject to the International Traffic in Arms Regulations or the Export Administration Regulations.

Applicants for these positions may need to be "U.S. Persons," as defined in these regulations. Generally, a "U.S. Person" is a U.S. citizen, lawful permanent resident, or an individual who has been admitted as a refugee or granted asylum.
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