Digital Marketing Specialist - Frederick, United States - Guitar Center

Guitar Center Frederick, United States

2 weeks ago

Description

Job Description

As a Digital Marketing Specialist at Music Arts, you will play a critical role in driving the success of our digital marketing campaigns. You will be responsible for creating, optimizing, and analyzing performance marketing initiatives across various online channels to maximize our reach, drive customer acquisition, and meet conversion goals.

Key Responsibilities:

Campaign Management Collaboration:

Develop and execute performance marketing campaigns across channels such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms.
Work closely with cross-functional teams, including marketing, design, and merchandising teams, to align marketing efforts with overall business objectives.

Data Analysis and Optimization:

Monitor and analyze campaign performance metrics, including click-through rates, conversion rates, and ROI.
Identify trends, insights, and areas for improvement, and make data-driven decisions to optimize campaigns.
Conduct thorough research to identify target keywords, audience segments, and demographics to optimize campaign targeting.

Budget Management:

Manage and allocate marketing budgets effectively to ensure the highest possible return on investment.
Provide recommendations for budget adjustments based on performance data.

Content and Creative Collaboration:

Collaborate with the content and creative teams to develop compelling ad copy, visuals, and landing page content that resonate with our target audience.
Ensure brand consistency and message alignment across all marketing materials.
Plan and execute A/B tests to optimize ad creative, landing pages, and other campaign elements.

Competitor Analysis:

Stay up-to-date with industry trends and competitors' marketing strategies to identify opportunities and threats.
Make recommendations for adjustments to our marketing approach based on competitor insights.

Reporting and Communication:

Prepare and present regular performance reports to stakeholders highlighting KPIs and insights.
Clearly communicate strategies, progress, and results to cross-functional teams and management.

About Music Arts

Music Arts embodies the world of creativity and music by encouraging our teammates to find their own individual sound. We strive to create lifelong musicians and make a difference in the world by enabling musicians and non-musicians alike to experience the almost indescribable happiness that comes from playing an instrument. We believe in putting our customers first, engaging with respect and integrity and fulfilling our mission with passion.

The first Music Arts was located in a small house in Bethesda, MD and run by founder Benjamin O'Brien. When Music Arts opened its doors in 1952, we offered printed music, music lessons, dance lessons, and art supplies. Ben decided shortly after opening his business that he wanted to focus on music to better serve his customers -- a decision that remains intact to this day.

Since the 1990's, Music Arts has expanded nationwide through organic growth and a series of acquisitions and mergers with other music dealers. In 2005, Music Arts joined forces with American Music to become the largest band and orchestra instrument retailer in the United States. Based in Frederick, MD, Music Arts is now part of the Guitar Center enterprise and comprises 225+ retail stores, 200+ educational representatives, and 250+ affiliate locations.

Requirements

Tojoinourband,you'llneedthefollowingexperience:

Bachelor's degree in marketing, business, or a related field (or 4 years equivalent practical experience).
4+ years of proven experience in performance marketing, digital advertising, or a similar role.
Proficiency in using digital marketing tools and platforms (e.g., Google Ads, Facebook Business Manager, Google Analytics).
Strong analytical skills and the ability to interpret complex data to make informed decisions.
Excellent communication and collaboration skills.
Adept at staying current with industry trends and best practices.
Creative thinking and problem-solving abilities.
Certifications in relevant marketing platforms (e.g., Google Ads, Facebook Blueprint) a plus.
Detail-oriented and highly organized.
Adaptable and able to thrive in a fast-paced environment.

If you're passionate about delivering business success by enhancing website email performance, we'd love to hear from you.

Lovethisgigandwanttoapply?

Send your resume and cover letter today along with salary expectations

Music Arts is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job- related requirements.

If you are a qualified individual with a disability or a disabled veteran and are unable or limited in your ability to use or access our website, you may request a reasonable accommodation to express interest in a specific opening. You can request reasonable accommodation by sending an email to

Marketing Specialist

6 days ago

Trauma Specialists of Maryland Frederick, United States

**Seeking Marketing Specialist for Trauma Specialists and Trauma Specialists Training Institute** · **Help us build the next chapter of our story.** · **We are seeking a creative professional to explore their talents in the mental health industry.** · As a Marketing Specialist, y ...
Outbound Marketing Specialist

6 days ago

MITC Frederick, United States

_**About You**_ · - You enjoy engaging with others, and don't hesitate to reach out internally and externally. · - You are results driven and enjoy making a difference and having a positive impact. · - You welcome change, and easily shift gears between projects. You learn and cou ...
Marketing Specialist

1 week ago

OriGene Technologies Inc Rockville, United States

: · OriGene at a Glance: · - OriGene's greatest asset is our People We know and understand that employees are the force that pushes our company forward. You might be wondering, then, how is it that our employees know they are valued? We start by respecting a work-life balance. Ou ...
Marketing Specialist

2 weeks ago

FYZICAL Therapy and Balance Centers Frederick, United States

FYZICAL Therapy & Balance Centers is seeking a full-time Marketing Specialist to join our team in our Germantown, MD, location. The Marketing Specialist works closely with our clinical team in the activation of local marketing efforts and execution of the long-term marketing stra ...
Digital Marketing Specialist

2 weeks ago

Guitar Center Stores, Inc. Frederick, United States

As a Digital Marketing Specialist at Music & Arts, you will play a critical role in driving the success of our digital marketing campaigns. You will be responsible for creating, optimizing, and analyzing performance marketing initiatives across various online channels to maximize ...
Digital Marketing Specialist

1 week ago

Guitar Center Stores, Inc. Frederick, United States

As a Digital Marketing Specialist at Music & Arts, you will play a critical role in driving the success of our digital marketing campaigns. You will be responsible for creating, optimizing, and analyzing performance marketing initiatives across various online channels to maximize ...
Digital Marketing Specialist

3 weeks ago

Music and Arts Hood College, MD, United States

As a Digital Marketing Specialist at Music & Arts, you will play a critical role in driving the success of our digital marketing campaigns. You will be responsible for creating, optimizing, and analyzing performance marketing initiatives across various online channels to maximize ...
Leasing Specialist

2 weeks ago

The Bainbridge Companies Frederick, United States

: · The Bainbridge Companies is currently seeking a Temporary Leasing Specialist to join our team in Frederick, MD. This position offers a unique opportunity to contribute to our leasing operations for a specified period. · **Requirements**: · - Conduct leasing activities, includ ...
Information and Resource Specialist in Maryland

1 week ago

Optimal Health Care Inc Frederick, United States

***: The Information and Referral Specialist (I&RS) will be a part of the Marketing and Business Development (M&BD) team, working with the M&BD Director. The I&RS will work with the team to provide support and information to residents throughout Maryland. In addition, they will p ...
Acquisition Specialist

2 weeks ago

Goldbelt, Inc. Fort Detrick, United States

Overview: · **Summary**: · Goldbelt Frontier, LLC is looking for an Acquisition Specialist. The Acquisition Specialist will work as a contractor the U.S. Army Medical Research Institute of Infectious Diseases (USAMRIID) Transition Office. The Contractor shall provide support to t ...
Specialist in Psychiatry and Psychotherapy

2 weeks ago

Eclipse Enterprises Fredericktown, United States

Are you looking for a new professional development opportunity? Then we have an exciting challenge for you. · On behalf of our client, a specialist clinic for acute and general care near Landau in der Pfalz, we are looking for a Specialist in Psychiatry and Psychotherapy (m/f/d) ...
Specialist in Hand and Plastic Surgery

2 weeks ago

Horizon Innovations Fredericktown, United States

* We offer an exciting and varied job * You will receive an attractive salary with additional benefits * Free parking or alternatively a job ticket * Appreciative and family-like working atmosphere * Childcare Currently, we are looking for a specialist in hand and plastic surgery ...
Military Education Coordinator

3 weeks ago

University of Maryland Global Campus Fort Detrick, United States

Job Ref: · **Location**: · Fort Detrick, MD · Category: · Advising and Enrollment · Type: · Full time · **Military Education Coordinator**: · **Office of Stateside Military Operations**: · **Exempt, Contingent II, Full Time, Pay Grade 1.2**: · **Location: Fort Detrick, MD**: · Th ...
Lead Contract Specialist

1 day ago

US National Institutes of Health Frederick, United States

**Duties**: · **As a Lead Contract Specialist, your duties may include**: · - Developing acquisition objectives for institute programs; · - Developing, reviewing, and advising on the development of reliable Independent Government Cost Estimates (IGCEs) for use in planning and app ...
Marketing Specialist

3 weeks ago

FYZICAL Therapy and Balance Centers Germantown, United States

Job Description · Job Description FYZICAL Therapy & Balance Centers is seeking a full-time Marketing Specialist to join our team in our Germantown, MD, location. The Marketing Specialist works closely with our clinical team in the activation of local marketing efforts and execut ...
Marketing Specialist

2 weeks ago

Origene Technologies Rockville, United States

:OriGene at a Glance: · OriGene's greatest asset is our People We know and understand that employees are the force that pushes our company forward. You might be wondering, then, how is it that our employees know they are valued? We start by respecting a work-life balance. Our lea ...
Marketing Specialist

21 hours ago

ISI Enterprises Herndon, United States

Are you creative but also analytical and thoughtful but also adventurous? IsI is adding a Marketing Specialist to the Go To Market team. The Marketing Specialist will play an integral role in the development and execution of marketing efforts. From brand awareness to lead nurturi ...
Marketing Specialist

1 week ago

Loudoun Medical Group Ashburn, United States

Job Description: Job information · Marketing Specialist (180) · from the Company · Loudoun Medical Group , this latest · Marketing Specialist (180) · job vacancy is located in the city · Ashburn, VA · located in the country · United States · . This latest job opening is ...
Marketing specialist

3 weeks ago

Worldshine Group Gaithersburg, United States

Job Description · Job Description Salary: · Worldshine is a senior care management company with a passion for enhancing seniors' lifestyles through continuous innovations in care by providing high quality individualized services and specialty care for the elderly with disabiliti ...
Marketing Specialist

2 weeks ago

ISI Enterprises Herndon, United States

Are you creative but also analytical and thoughtful but also adventurous? IsI is xadding a Marketing Specialist to the Go To Market team. The Marketing Specialist will play an integral role in the development and execution of marketing efforts. From brand awareness to lead nurtur ...