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Bloomfield

    Marketing Director - Bloomfield, United States - SALAMANDER DESIGNS LTD

    SALAMANDER DESIGNS LTD
    SALAMANDER DESIGNS LTD Bloomfield, United States

    3 weeks ago

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    Description

    Job Description

    Job DescriptionBenefits:
    • 401(k)
    • 401(k) matching
    • Paid time off
    • Vision insurance
    • Health insurance

    Join our close-knit team at a growing company, where this leadership position will encompass both strategic planning and tactical execution.

    The Marketing Director will oversee, coordinate, and participate in the development of marketing strategies and products for the organization.

    Supervisory Responsibilities:
    Recruits, interviews, hires, and trains supervisory and management staff in the department.
    Oversees the daily workflow of the department.
    Provides constructive and timely performance evaluations.
    Handles discipline and termination of employees and in accordance with company policy.

    Duties/Responsibilities:
    Directs and implements the organizations advertising and promotional activities.
    Analyzes target market information to identify and recommend effective marketing approaches.
    Identifies new market segments that will benefit from company products.
    Prepares effective advertising campaigns based on market research.
    Maintains knowledge on emerging products and services.
    Collaborates with senior executives to develop growth plans for the organization.
    Forecasts, drafts, implements, and oversees the departments operating budget.
    Performs other related duties as assigned.
    Manages CRM Automation as well as segmentation and targeted communication strategies
    Develop and lead comprehensive digital marketing strategies, encompassing SEO, SEM, and social media, to drive brand awareness and engagement

    Required Skills/Abilities:
    Excellent verbal and written communication skills.
    Thorough understanding of market developments.
    Thorough understanding of marketing strategies and practices.
    Excellent interpersonal and customer service skills.
    Excellent organizational skills and attention to detail.
    Strong analytical and problem-solving skills.
    Strong supervisory and leadership skills.
    Proficient with Microsoft Office Suite or related software.

    Education and Experience:
    Bachelors degree in Business Administration, Marketing, or related field required
    At least 10 years of experience in marketing

    Physical Requirements:
    Prolonged periods of sitting at a desk and working on a computer.
    Must be able to lift 15 pounds at times.
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