- Recruits, interviews, hires, and trains supervisory and management staff in the department.
- Oversees the daily workflow of the department.
- Provides constructive and timely performance evaluations.
- Handles discipline and termination of employees and in accordance with company policy.
- Directs and implements the organization's advertising and promotional activities.
- Analyzes target market information to identify and recommend effective marketing approaches.
- Identifies new market segments that will benefit from company products.
- Prepares effective advertising campaigns based on market research.
- Maintains knowledge on emerging products and services.
- Collaborates with senior executives to develop growth plans for the organization.
- Forecasts, drafts, implements, and oversees the department's operating budget.
- Performs other related duties as assigned.
- Manages CRM Automation as well as segmentation and targeted communication strategies
- Develop and lead comprehensive digital marketing strategies, encompassing SEO, SEM, and social media, to drive brand awareness and engagement
- Excellent verbal and written communication skills.
- Thorough understanding of market developments.
- Thorough understanding of marketing strategies and practices.
- Excellent interpersonal and customer service skills.
- Excellent organizational skills and attention to detail.
- Strong analytical and problem-solving skills.
- Strong supervisory and leadership skills.
- Proficient with Microsoft Office Suite or related software.
- Bachelor's degree in Business Administration, Marketing, or related field required
- At least 10 years of experience in marketing
- Prolonged periods of sitting at a desk and working on a computer.
- Must be able to lift 15 pounds at times.
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Marketing Director
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Marketing Director - Bloomfield, United States - Salamander Designs
3 weeks ago
Description
Job DescriptionJob Description
Join our close-knit team at a growing company, where this leadership position will encompass both strategic planning and tactical execution.
Supervisory Responsibilities:
Duties/Responsibilities:
Required Skills/Abilities:
Education and Experience:
Physical Requirements: