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Marketing Specialist - Satsuma, United States - Wolters Kluwer N.V.
Description
Marketing Specialist - – Product Marketing Coordinator page is loadedMarketing Specialist - – Product Marketing Coordinator
Apply
locations
USA-PA-Remote
time type
Full time
posted on
Posted 6 Days Ago
job requisition id
R
LOCATION:
Remote U.S. locations
OVERVIEW
You will develop marketing programs for a portfolio of scholarly research journals which include marketing campaigns and events. You will work with leadership, internal and external partners, and clients. You will report to the Associate Director of Product Marketing.
RESPONSIBILITIES
Develop and implement strategic marketing plans for a portfolio of scholarly research journals.
Manage promotional budgets and planning for campaign forecasting to ensure use of expenditure.
Collaborate with publishing teams and important partners to identify target market segments and communication gaps to develop messaging for author and product communications.
Review marketing metrics, for reporting out and to recommend adjustments to strengthen marketing's impact on subscription sales, online usage, and manuscript submissions.
Coordinate with central marketing and graphic designers to develop content for the following areas: Websites, email communication, events, and social media campaigns.
Provide support to product marketing team where needed. Coordinate press release program and social media calendar.Plan and attend medical conferences.
QUALIFICATIONS
Education :
Bachelor's degree in marketing or communications or equivalent experience
Experience:
1+ years of marketing experience
Preferred:
Knowledge of how to coordinate content calendars.
Experience in the publishing industry or academia is a plus.
Experience in copywriting and campaign coordination.
Ability to work with common business software.
Familiarity with Smartsheet and Adobe DC for annotating and editing PDFs.
Experience liaising between different departments, partners, and clients to convey information to others.
Interpret and report on marketing metrics.
#LI-Remote
About Us
Wolters Kluwer (
AEX:
WKL) is a leading global provider of information, software, and services for professionals.
We serve customers in more than 180 countries, operating through four divisions:
Health; Tax & Accounting; Governance, Risk & Compliance; and Legal & Regulatory.
The Company is committed to helping professionals improve the way they do business and solve complex problems with confidence in an ever-changing world.
The Power of Purpose
Wolters Kluwer reported 2021 annual revenues of €4.8 billion, employs over 19,000 people worldwide and maintains operations in over 40 countries.
Wolters Kluwer and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or any other protected status.
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