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Vice President, Marketing Services - Boston, United States - Verndale
Description
About the Vice President, Marketing Services PositionAt Verndale, we guide our clients to create more human experiences, for a digital world.
We combine award-winning digital expertise, with an intimate understanding of people's behavior, to inspire, design and build connections at scale.
Verndale is expanding its Marketing Services expertise, services and offerings.To lead that charge, we are seeking a VP, Marketing Services who will be responsible for evolving, building and scaling our marketing practice.
If you are a dynamic leader who is capable of providing strategic direction and can also deliver operational excellence, who knows marketing and is also passionate about the potential of digital experiences, we want to hear from you.
As VP, Marketing Services your comprehensive marketing expertise and digital platform fluency will be essential to guiding the definition and expansion of our agency services to serve our impressive roster of middle-market clients, while your vision and leadership skills will help our existing team thrive and grow.
This is an opportunity to build atop of a successful foundation and drive a growth trajectory for a rapidly evolving and exciting digital-native agency.
Verndale is fully remote enabled, and we embrace the evolving definition of the workplace.This position can be remote, or hybrid out of our Boston location.
Responsibilities
This is a new role for Verndale and is at the heart of our ambitions for growth. It represents an opportunity that is both analytical and creative, strategic and operational.
We're looking for someone who can be part of our evolution as an agency as well as driving the transformation our clients, which includes:
Leading the definition, creation and delivery of new marketing services and solutions, that will drive impact for our clients and growth for our business
Leading a team of marketing practitioners who serve our clients, inspiring and guiding our experts with ongoing coaching, feedback on agency deliverables while also motivating and mentoring their ongoing career development
Partnering with clients, understanding their business challenges, consulting on their marketing strategy and advising on the services, platforms, tactics or approaches that will accelerate their business impact
Contributing to agency growth by participating in RFP/pitch activities, collaborating with Strategy, Design and Technology teams to develop winning ideas and demonstrate solutions to clients' business challenges
Developing marketing platform or mar-tech partnerships and relationships, building team accreditations, training and ultimately establishing Verndale as a preferred partner across the digital marketing landscape
Representing Verndale in any and all external communications, including PR activities, events, forums or partner channels to raise our agency profile and demonstrate our marketing expertise
Working collaboratively with multi-disciplinary teams, sharing expertise and driving collective success for clients and colleagues alike
Qualifications
This is a new and pivotal role, requiring a depth of expertise in marketing and/or data analysis roles (12 years), including a track record of impactful work experience and professional ingenuity – which meansyou are:
A marketing expert with deep knowledge and/or training in marketing fundamentals so you know how drive our clients' brand growth and advise them on strategic principles of acquisition, engagement and retention
Industry-leading in your understanding and ability to advise on the orchestration of digital marketing services and systems, techniques and tactics, including SEO, automation, lead-gen, analytics, content and commerce
A capability builder with demonstrated expertise of what it takes to define, evolve, build and scale a marketing practice, to support a rapidly growing business and a diverse client roster
A player-coach: Proven record of team leadership, leading a team by example to inspiring their growth, elevating their work, while also being hands-on and ready to dive in and
do
An analytical mind, with a history of building a culture of data-driven decision making and orienting teams to performance-based outcomes
Versed in the marketing platform landscape with experience developing partnerships, gaining certifications, accreditations to drive mutual value, staying apprised of what's new and what's next
A thought-leader who can bring and form fresh perspectives to both clients and colleagues, comfortable helping inform, shape or publish an agency POV on what's changing in a digital world why it matters to Exec level marketers
An all-around professional with impressive presentation skills and presence, exceptional communication, organizational and time management skills, with the flexibility to adapt quickly to change
A combination of experience or exposure to both B2C and B2B industries is a plus
We're looking for a lot.
If you think you have some, but not all of these qualifications, don't assume you might not be right for this job.
We'd still like to hear from youTen Great Reasons to Work at Verndale
We are a rapidly growing company that is just as scrappy and entrepreneurial today as when we were founded in 1998.
We foster a culture that enables every person in the organization to do the best work of their career.
We offer regular training and professional development to move careers forward.
Client and employee satisfaction are our two most important business metrics.
We celebrate and champion diversity, equity, and inclusion.
We offer generous paid company holidays, vacation, and paid sick time to every employee starting on day one.
We provide top-of-the-line benefits including health, dental, vision, 401K, LTD, STD, Life Insurance, EAP, HRA and more. For our Quito Employees we offer top-of-the-line Health Insurance, plus monthly perks customized to meet individual employees' needs.
We support a healthy work/life balance.
We are fully remote enabled and embrace the evolving definition of the workplace.
About Verndale
Verndale is a digital experience agency. purpose-built to help marketing and technology leaders connect the dots of the consumer journey.
From our offices in Boston, Los Angeles, Minneapolis, and Quito, we design and develop digital experiences and enable marketing technologies that bring brands and their customers together.
We know that in order to do great work, you have to make work great. Verndale is committed to always being a company that celebrates diversity, equality and inclusion.We strive to recruit and retain people who are committed to creating the climate of respect that is essential for individual and company success.
Verndale's services are built around a core methodology that encompasses Growth Strategy, Experience Design, Technology Enablement, and Experience Optimization.Learn more about Verndale at
Compensation & Benefits
Verndale is proud of the fun, diverse, and respectful company environment we enjoy on a daily basis.
Competitive compensation and comprehensive coverage for medical, dental, life, disability and a 401(k) savings plan are offered to all full-time employees.
Ample company paid holidays and personal time off make having a work-life balance possible.For some roles, remote work is a definite possibility; we believe in hiring the best and keeping our own happy and motivated.
Verndale is an Equal Opportunity Employer.All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
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