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    Brand Engagement Manager - New York, United States - The Fountain Group

    The Fountain Group
    The Fountain Group New York, United States

    3 weeks ago

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    Description

    Hello,
    My name is Arnold, and I am a Senior Talent Acquisition Consultant with The Fountain Group. We are a national staffing firm with an array of Fortune 500 clients constantly looking for candidates such as yourself to join the team. I believe you have a great background and would love to discuss what's most important to you then compared to see if it matches our job.
    Currently I have an opening for Brand Engagement Manager located in New York, NY. Details for the position are as follows:
    Pay rate: $69.12/hr.
    This is a hybrid role - 3 days onsite, 2 days remote
    Job Description/Responsibilities:

    The Consumer & Market Insight Luxe Manager (Brand Engagement Manager) places the consumer at the heart of the brand strategic development, delivering insights to feed business strategy.
    The CMI Luxe Manager is the key partner to infuse consumer centricity among the brand development teams to accelerate the company's US Luxe brands international development and growth.

    • Capture brands CMI needs to support the design of testing strategy and plans for brand and portfolio building, manage testing budget.
    • Execute & activate the agreed research plan: agency proposition, hot debrief/workshop, global analysis/connecting dots into action oriented recommendations.
    • Communicate and influence high quality recommendations at the right level in the organization to impact business decisions
    • Monitor consumers trends by tracking internal and external researches and insights: liaising with the different CMI entities, keeping updates on market updates and industry reports release.
    • A major part of this role is project management - rigorous drive to execute details, knowing what is planned and what needs to be done, able to identify roadblocks and let the team know and create action plans around those roadblocks - the balance between taking direct action and notifying the team that their actions is needed
    • Ability to follow up with teams in California and work seamlessly despite distance
    • Being the voice of the consumer - the ability to see/review reports that are interesting and identify trends and summarize with the team
    • Consumer research is a must - setting up tests, connecting with our suppliers for consumer research, understanding how it works, being able to read data, basics of Excel to generate formulas and projection and PPT - creating reports/presentations
    Qualifications:
    • Bachelor's Degree required, with concentration in market research, psychology, sociology, or marketing.
    • 6-7 years of experience in consumer research / consumer insights
    • 2-3 years Project Management experience
    • Experience in the luxury industry/brands (beauty, clothing, travel, etc.) - beauty industry is a huge plus
    • Experience across an array of strategic qualitative and quantitative research methodologies: brand DNA, segmentation, positioning, product testing, ad testing, tracking studies...
    • Experience in supporting brand development is preferred
    Who We Are:
    The Fountain Group is a nationwide staffing firm with over 80 Fortune clients. Since 2001, TFG has maintained a consistent standard of excellence, and our work is broadly recognized every year through numerous industry performance awards. Our success is a team effort.
    Browse our website below for additional information on our company.
    The Fountain Group
    4505 Woodland Corporate Blvd, Tampa, FL 33614
    "We work in Life Sciences, Clinical, Engineering, IT, and more. Above all, we specialize in people."
    If you are interested in hearing more about this position or other opportunities I may have please respond to this posting with your updated resume or contact me at , please reply/email your resume directly to
    Please forward this email to any friends or colleagues as we do offer a Referral Bonus for any candidate who is hired and still gainfully employed after 30 days.
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