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Fort Lauderdale

    Marketing Customer Relationship Management - Fort Lauderdale, United States - Broward College

    Broward College
    Broward College Fort Lauderdale, United States

    6 days ago

    Default job background
    Full time
    Description

    Job Profile Summary

    Under general direction, this position manages the marketing segment of Broward College's CRM by building, implementing, and maintaining automated recruitment campaigns for prospective students in Salesforce Marketing Cloud Account Engagement (formerly Pardot). This position provides strategic guidance including tactics that will drive maximum return on investment and shares CRM best practices across the College. Specifically, this administrator drives enrollment campaigns that optimize conversions from marketing leads – prospects to applicants. The administrator will build and maintain CRM campaign tools, including email templates, engagement studio drip campaigns, automation rules, prospect scoring, information capture forms, and integrations with Google analytics and Google AdWords, and full lifecycle lead dashboards and reporting. The administrator works collaboratively with all departments at the College to support continuous improvements and effective use of the CRM platform.

    Minimum Education:

  • Bachelor's degree in IT, Marketing, or related discipline.
  • An equivalent combination of experience and education may be considered.

    • Minimum Experience/Training:

  • Six years of relevant experience:
  • Experience in direct and digital marketing, ideally in higher education.
  • Experience implementing and maintaining a CRM, ideally in higher education.
  • Experience using Salesforce, Salesforce Marketing Cloud Account Engagement (formerly Pardot).
  • Experience in an end-user support role.

    • Essential Functions:

  • Daily - 30%: Manages and implements CRM marketing campaigns to encourage application conversions from marketing leads. Oversees design and delivery of communications with prospects through Engagement Studio : develop campaigns, write/edit copy, create assets, test, deploy, measure, and optimize.
  • Daily - 20%: Responsible for managing marketing personas and marketing-specific journey, aligning to existing student lifecycle. Analyzes touch points with the College while maximizing prospect student outreach opportunities. Assesses, maps, streamlines, and maintains the college's marketing-facing business processes.
  • Other - 20% Builds relationships with the stakeholders to align and establish a common vision and strategy. Ensures the CRM solution meets college and departmental business objectives. Builds custom reports and dashboards. Prioritizes business goals to align with organizational targets.
  • Other - 15%: Collaborates with cross-functional teams to build and implement holistic, automated integrated multi-channel campaigns to reach prospective students, in coordination with marketing enrollment strategy. Runs and optimizes multi-channel campaigns (email, SMS, web). Interface with cross-functional teams, including IT, Student Services, and Academic units.
  • Other - 10%: Using best practices to maintain data integrity, oversees the college's marketing database: list development and management, segmentation, acquisition/import, data cleansing/dedups, content and contact strategy, lead management.
  • Other - 5%: Performs related duties as assigned.

    • Knowledge, Skills and Abilities:

  • Ability to drive a proactive automated campaign strategy to ensure the success of a multi-phase implementation while adapting to changing needs at the College
  • Ability to interact and effectively communicate with colleagues and peers with varying technical skills
  • Strong analytical, project management, data management, and support skills
  • Effective time management, organization, and leadership skills
  • Ability to create workflows to automate routine CRM-based tasks and streamline business operations
  • Ability to be process-oriented and detail-oriented
  • Requires application of professional theories to conduct analytical/problem-solving and technical skills
  • Requires knowledge of multiple technology environments, programs, languages, etc. HTML/CSS a plus
  • Ability to manage own work and set priorities, schedule work activities, allocate resources and provide appropriate feedback

    • Competencies

    Supervision & Results Orientation

    Works collaboratively with peers and management

    Innovation & Creativity

    Contributes to the planning and implementation of creative ideas to move the organization, processes, and systems forward

    Models inclusive excellence through specific actions that support the College's mission in the recruitment, hiring, and retention of talented and diverse faculty and staff

    Continuous Improvement & Quality Service Orientation

    Demonstrates awareness for potential or actual problem areas of the work unit, works closely with peers and management to implement successful solutions. Fosters an environment of respect, dignity, and compassion that affirms and empowers all of its members (students, faculty, staff, outside organizations, others you provide service to) while striving for the highest ethical standards and social responsibility

    Resource Management & Technology

    Organizes and manages resources to bring about the successful completion of specific project goals and objectives. Ensures the effective use of college resources during project implementation

    Job Title

    Marketing Customer Relationship Management (CRM) Administrator

    Position Number

    P0089439

    Job Status

    Full time Temporary

    Department

    Marketing

    Location

    Willis Holcombe Center

    Pay Grade

    514

    Salary

    $72,431 - $86,012 Salary commensurate with education and experience

    Work Shift

    Work Schedule

    Monday-Friday/weekends/varies

    Hours Per Week

    40

    Posting End Date

    Open Until Filled
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