A Product Marketing Manager is responsible for promoting and advertising a specific product or line of products. They develop marketing strategies, conduct market research, and collaborate with various teams to ensure the successful launch and ongoing success of the product - Verona, United States - Nebula Ventures

Nebula Ventures
Nebula Ventures
Verified Company
Verona, United States

1 week ago

Michael Johnson

Posted by:

Michael Johnson

beBee Recruiter
Description

Verona

Fluent in German

We are looking for a motivated and dynamic Product Marketer to join our product marketing team at IDnow. As a Product Marketer, you will be responsible for developing and implementing comprehensive marketing strategies to drive the success of our products. You will work closely with cross-functional teams, including product management, sales, and marketing, to ensure effective product positioning, messaging, and go-to-market strategies.

As a member of the Product Marketing team, you will be responsible for promoting awareness and interest in the products within IDnow's digital identity verification and document signing solution portfolio.

Role & Responsibilities

  • Create compelling product messaging and value propositions that resonate with target customers and differentiate our products in the market to build and deliver commercial release plans.
  • Develop and execute go-to-market plans, including product launches, marketing campaigns, and sales enablement materials.
  • Conduct market research to identify customer needs, market trends, and competitive landscape, and translate findings into actionable insights.
  • Integrate product stories through assets such as presentations, solution white papers, web pages, blogs, and communications.
  • Collaborate with the sales team to develop sales enablement tools and training programs to support the sales process and drive revenue growth.
  • Monitor and
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