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    Head of Growth Marketing - San Francisco, United States - Karat Financial

    Karat Financial
    Karat Financial San Francisco, United States

    1 week ago

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    Description
    [Full Time] Head of Growth Marketing at Karat Financial (United States) | BEAMSTART Jobs

    Head of Growth Marketing

    Karat Financial United States
    Date Posted
    23 Aug, 2023
    Work Location
    San Francisco, United States
    Salary Offered
    $150000 — $200000 yearly
    Job Type
    Full Time
    Experience Required
    6+ years
    Remote Work
    Yes
    Stock Options
    No
    Vacancies
    1 available
    We're building the one-stop shop for creator finances.

    Your favorite digital creators—the ones you follow every day on YouTube, Instagram, TikTok or Twitch—aren't just extraordinarily talented personalities and community builders.

    They're also businesses. That means they have business needs—managing revenues, expenses, savings, credit, banking. We're building products that help creators spend less time worrying about finances so they can focus on creating.

    So far we've succeeded at taking an early lead in our category thanks to a strong sales effort, events team, and social.

    As a result, we have amazing brand equity, and even dabbled with lifecycle and content—but lack an engine to put that fuel to use.

    This is a great opportunity for an analytical storyteller, someone comfortable with the messy nature of themes and language but precise about tracking, reporting, and making key decisions to help us grow.

    The Head of Growth Marketing will report directly to Will Kim (Co-Founder), building the system to position our products, grow our funnels, launch campaigns, and analyze our KPIs so we can scale our reach as we drop our customer acquisition cost.

    We're looking for someone who has the willingness to demonstrate growth and be a scrappy individual contributor for the first few months of starting before scaling and leading a team.


    What you'll do:
    Drive demand
    Build and experiment with key acquisition funnels (ie. referrals, content) to drive growth for our Card product.
    Establish and track KPIs to drive pipeline and use data-driven insights to continuously refine our approach.
    Create and test organic, SEO channels that target our high-value cohorts.
    Scale and measure personalized content to nurture our relationship with customers throughout their journey.
    Collaborate with Sales to align initiatives, ensuring a smooth handoff of SQLs.
    Grow the brand
    Utilize storytelling and insights from the community to craft and iterate our brand story.
    Unlock ways to tell the story broadly, aligning all marketing activities, products, and services around the narrative.
    Understand and nurture our on/offline community through inventive content and events.
    Build a team
    After finding traction for growth, build and lead an effective team - attracting, growing, and retaining top talent.
    Use a mix of team members, outside services, and automation to achieve goals.
    Reinforce a culture of curiosity, creativity, risk-taking, and ownership.

    What you'll need:7+ years of growth marketing experience (preferably in B2C, SEO, organic), with 3+ years managing all or part of a marketing team.

    Strong analytical skills, data-focused, and goes deep to ensure quality data decision-making.

    Proven expertise in creating and executing multi-touch, multi-channel marketing programs that leverage inbound and outbound tacticsExperience scaling high growth companies and start-up experience with the ability to navigate a fast-changing environment and build things from the ground up.

    Based in Los Angeles, San Francisco (strong preference) or New York City - we're a remote team, but creators concentrate on the coasts.


    Experience using:
    , Mode, Amplitude, Webflow, Segment, and Social Media platforms (Twitter, Instagram, and TikTok).

    Nice to have:
    Understanding, passion for, and nuanced view of creators and their economy.
    Knowledge of SQL.
    About Karat Financial

    Better financial services for creators


    Company Size:
    People

    Year Founded:

    2019


    Country:
    United States


    Company Status:
    Actively Hiring

    Looking for Partners

    Looking for Clients

    Raising Funds

    Share This Job
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