- Lead and manage inbound marketing strategies that help spread awareness, educate prospects / relevant personas, and convert them into leads.
- Streamline and implement lead gen processes and strategies to effectively market Akoya products and services.
- Craft persuasive email content and messaging that resonates with target audiences.
- Segment email lists and tailor campaigns for specific customer segments.
- Continuously A/B test emails for improved performance and engagement.
- Create a steady cadence of creative and thought-provoking content to help drive traffic to Akoya channels (website and LinkedIn) and grow our brand presence
- Partner with subject matter experts to develop original content in a variety of formats, from blog posts and articles to white papers, infographics, videos, and more
- Stay on top of content marketing trends and bring new ideas for us to explore and test
- Ensure the consistency of all content in accordance with Akoya's brand tone and style requirements
- Evaluate the success and effectiveness of content through ongoing analysis and monthly reporting on organic traffic and lead-generation initiatives
- Be a steward of best practices in messaging, grammar, writing, and style
- Develop and execute a paid media strategy (Initially via Google Ads and LinkedIn) to enhance Akoya's online presence.
- Continuously A/B test ad creative for improved performance and engagement
- Work with our Marketing and Growth partners to expand our funnel-based approach to net new accounts and existing customers.
- Manage Akoya's website and optimize organic search efforts.
- Use data-driven insights to make informed recommendations for optimization.
- Provide strategic ownership of SEO and paid search
- Execute frequent website landing page tests and optimize for conversion.
- 7+ years of generalist marketing experience; a combination of brand, channel, performance, lifecycle, demand gen, and integrated campaign marketing is highly desirable.
- Ideal candidate has experience in B2B technology marketing.
- Exceptional written and verbal communication skills.
- Proficiency with Google Analytics and Google Adwords required
- Proficiency in marketing automation platforms and email marketing tools (e.g., HubSpot)
- Deep understanding of SEO and SEM.
- Performance-oriented, with understanding of how to manage web analytics.
- Experience with content strategy and creative development (leading both internal and external agencies).
- Ability to manage complex projects across multiple departments.
-
Marketing Manager
2 weeks ago
Moris Media Boston, United StatesMoris Media is seeking a dynamic · Marketing Manager · to spearhead the growth and elevate the brand presence of our cutting-edge moCal brand. This is a pivotal role for a strategic thinker with a proven track record in developing and executing successful marketing campaigns al ...
-
Marketing Manager
3 weeks ago
Oxford Economics Boston, United StatesAre you a seasoned marketing leader seeking a dynamic opportunity to drive growth and innovation in a rapidly expanding company? Join us as the Americas Marketing Manager and take charge of shaping and executing the go-to-market strategy for our Americas region. This role offers ...
-
Digital Marketing Manager
3 weeks ago
Akoya Boston, United StatesMeet the futureAkoya is an API-based network backed by major financial institutions that creates a safer and more transparent way for people to safely send their personal financial data to third-party financial apps. If you are inspired and fascinated by innovative technology tha ...
-
Manager, Email Marketing
3 weeks ago
Goodwin Procter Boston Boston, United StatesMake an impact at Goodwin , where we partner with our clients to practice law with integrity, ingenuity, agility and ambition. We are in the business of building authentic, long-term relationships with our clients, who are some of the world's most successful and innovative invest ...
-
Growth Marketing Manager
3 weeks ago
Tend Boston, United StatesTend is rewriting the playbook of modern dentistry by building a company around the patient and the provider. We believe that with the power of technology, a hospitality-driven mindset, and a top tier clinical team, we can make going to the dentist something to look forward to. O ...
-
Market Manager Assistant
6 days ago
Phoenix Innovations Blasdell, United StatesLocation: 70771 Leinfelden-Echterdingen | Contract Type: Full-time, permanent | Job ID: 843749 · Job Advertisement (Intern)What you'll be doing with us: · Do you want to take on responsibility as a leader and contribute to a culture of respectful leadership? Then support the stor ...
-
Market Manager Assistant
6 days ago
BlueWave Solutions Buffalo, United StatesLocation: 69121 Heidelberg | Contract type: Full-time, temporary | Job ID: 819967 · What you'll be doing with us: · Do you want to take on responsibility as a leader and contribute to a culture of appreciation? Then support the market management at our REWE S. Karaaslan GmbH & Co ...
-
Senior Product Marketing Manager
3 weeks ago
SuperMoney Boston, United StatesThe Opportunity at Altana · We are hiring for a Senior Product Marketing Manager who will be responsible for bringing Altana's product positioning and GTM strategy to life by shaping how our products are positioned, communicated, and perceived in the market. You'll be joining a ...
-
Marketing Manager
3 weeks ago
Staffworks Group Buffalo, United StatesWe are seeking a talented Marketing Manager to join our team. The ideal candidate will be responsible for developing and implementing marketing strategies to drive business growth and brand awareness. Marketing Manager will be responsible for developing programs to create interes ...
-
Amazon Boston, United StatesSr Install Base Marketing Manager, America's Field & Partner Marketing · Amazon Web Services is seeking a talented, self-directed senior marketer to lead our install base marketing strategy in the Americas. This is a unique opportunity to play a key leadership role in developing ...
-
Amazon Boston, United StatesExecutive Communications Manager, AWS Global Field and Partner Marketing · We are seeking an experienced Executive Communications Manager to join the AWS Global Field and Partner Marketing (GFPM) team and work closely with GFPM's most senior leaders to scale GFPM messages to our ...
-
Direct Market Manager
2 weeks ago
ThinkTank LLC Buffalo, United StatesJob Description · Job DescriptionThinkTank Telecom, LLC is actively seeking a motivated and entrepreneurial Direct Market Manager to lead our expansion efforts in Buffalo, NY. As the cornerstone of our mission to enhance connectivity, your role will focus on enrolling new custome ...
-
Direct Market Manager
3 weeks ago
ThinkTank LLC Buffalo, United StatesJob Description · Job DescriptionThinkTank Telecom, LLC is actively seeking a motivated and entrepreneurial Direct Market Manager to lead our expansion efforts in New York - Buffalo. As the cornerstone of our mission to enhance connectivity, your role will focus on enrolling new ...
-
Senior Brand Strategist
3 weeks ago
Archetype Boston, United StatesArchetype Brands is united by the belief that every brand has the potential to be more magnetic. We are passionate about using our platform as a force for good, innovating with technology and empowering our people to make a difference. · We're a collection of brand strategists, ...
-
Marketing Manager
1 week ago
Aveo Group Akron, United StatesDo you love to build genuine connections, nurture belonging and enhance life? At Aveo, you can do just that and more. Join us and feel confident to embrace new challenges in our supportive culture. Bring your whole-self to work, grow as you learn new things and be rewarded throug ...
-
Marketing Manager
3 weeks ago
Staffworks Group Buffalo, United StatesWe are seeking a talented Marketing Manager to join our team. The ideal candidate will be responsible for developing and implementing marketing strategies to drive business growth and brand awareness. Marketing Manager will be responsible for developing programs to create interes ...
-
Marketing Manager, Pikmin Bloom
3 weeks ago
Javelin Venture Partners Hamburg, United StatesPikmin Bloom launched globally in October 2021, and has been steadily growing its player base. For wandering and spending time outside, players are rewarded with items that can either grow or feed Pikmin creatures that appear throughout the main Pikmin trilogy by Nintendo. · Nian ...
-
Marketing Manager
1 week ago
Resurgence Brewing Company Buffalo, United StatesPosition: Marketing Manager (hybrid eligible - blend of in-office and remote work) · Status: Full Time, reports to VP of Sales & Marketing · Resurgence Brewing Co. (RBC) believes that enjoying a well-crafted brew is an experience in itself. However, it's an experience best shared ...
-
Market Research Manager
4 weeks ago
Curbell Orchard Park, United StatesResponsible for conducting and overseeing the market research function in support of the executive and marketing team. Responsibilities include understanding business objectives, identifying and executing appropriate market research methodologies, proactively identifying and moni ...
-
Marketing Manager
3 weeks ago
United way of buffalo Buffalo, United StatesJob Description · Job DescriptionMarketing Manager · The Marketing Manager is responsible for creating and executing a comprehensive marketing and communications program that drives understanding and support of United Way of Buffalo & Erie County. This position reports to the Dir ...
Digital Marketing Manager - Boston, United States - Akoya
Description
Meet the futureAkoya is an API-based network backed by major financial institutions that creates a safer and more transparent way for people to safely send their personal financial data to third-party financial apps. If you are inspired and fascinated by innovative technology that solves complex, real-world problems, then join us as we transform how financial data is accessed and shared. Akoya offers a highly collaborative, fast-paced, and fun working environment and our team is comprised of diverse, creative, and driven professionals with expertise in the banking, securities, fintech, and data aggregation industries. We are an equal opportunity employer. Come join us and be part of this exciting journey - check out for more information
The Role:
Akoya is looking for a Digital Marketing Manager who will be responsible for the development and execution of a comprehensive inbound marketing program which spans lead generation, content marketing, SEO and SEM focused on customer acquisition.
We're seeking a creative self-starter and dynamic marketing manager to help us establish a robust lead generation machine and devise programs that effectively manage, grow, and nurture the lead and sales opportunity pipeline. This position will also be responsible for creating, managing, optimizing SEO, SEM, and campaigns.
The ideal person for this role is a highly strategic thinker, with extensive technical knowledge of the digital space and a good handle of the content landscape. They will lead the day-to-day management and co-creation of our content marketing (videos, blogs, white papers and social media posts), and guided by our Product Marketing Lead, will be responsible for approving all site content before it is published.
Responsibilities Include:
Lead Generation:
The actual base pay offered may take into account the candidate's work location, relevant education, job-related knowledge, skills, and experience, among other factors.
Hiring Range:
$100,000-$130,000 USD