Copywriter - Baton Rouge, United States - SASSO

Description

Job Description

Do you love writing copy and exploring versatile styles of brand voice and tone? SASSO's Copywriter develops consistent brand messaging with engaging and compelling copy for SASSO Agency and each of our clients. The Copywriter uses messaging to engage customers, promote products/services, and accomplish client goals with brand-forward content on a variety of platforms. The Copywriter performs research, plans content, and works in collaboration with the SASSO team to build brand and marketing touchpoints. In addition to strategizing and developing content for all platforms, the Copywriter reviews messaging performance and analyzes content consistently to improve results

The Copywriter researches, strategizes, plans, and writes content across a variety of platforms including advertising campaign messaging for print, email, outdoor, radio, video, and more; websites and other digital spaces like social media and blogs; brand discovery messaging such as brand copy guidelines and brand collateral; press releases; and more. The Copywriter is responsible for creating, implementing, and protecting unique brand voices for SASSO and our clients. This role helps brainstorm and concept client campaign ideas as well as develop those ideas into the scoped deliverables. The Copywriter is expected to help lead copywriting across all channels of agency and client messaging, including drafting and revising existing copy and developing new copy as needed. The Copywriter ensures all copy is thoroughly edited and proofread. This role assists with industry and consumer research to support brand messaging initiatives as needed. The Copywriter is also expected to coordinate with the Account Management team to develop and follow Project Management timelines as needed to support content initiatives.

As part of a full-service marketing agency, the Copywriter is expected to work collaboratively in a team setting as well as individually to meet deadlines and produce high-quality work.

Continuing education is also key to Copywriter position to stay on top of advertising copy processes and trends, marketing industry changes, content funnel tactics, copywriting and blogging processes, and more for SASSO and our clients.

Employment includes:

· Competitive pay

· Flexible schedule

· Remote-friendly office

· Continuing education

· Team-building events

· Annual retreat (when applicable)

· Casual dress code

· Room for growth within the agency services

· Amazing work environment

Requirements:

• 3+ years of copywriting experience
• Bachelor's degree in English, Marketing, Mass Communications, or related field
• Excellent written and oral communication
• Cross-platform copywriting experience: blogs, social media, web, digital ads, print ads, campaign messaging, etc.
• Knowledge of SEO best practices and the ability to write creative copy that includes effective keyword placement
• Blog content planning and implementation
• Knowledge of Google Analytics and other reporting software for websites, email campaigns, and social media to assess performance is a plus
• Advanced grammar, punctuation, proofreading skills, and editing skills
• Strong knowledge of Microsoft Office platforms
• Knowledge of Adobe Suite, including Photoshop, InDesign, Illustrator, and Premiere Pro (strongly preferred)
• Strong strategic, analytical, creative, organizational, and personal skills
• Commitment to working in a team-based environment
• Ability to work under tight timelines while maintaining attention to detail
• A positive and proactive attitude, with the ability to use initiative
• Resilience, to enable you to deal with problems and constructive criticism
• Technologically savvy and up-to-date in all of the latest trends in your area of expertise
• Committed to continuing education in your field of expertise
• Ability to travel, if/when necessary
• Ability to present and articulate work internally and in client pitches
• Agency experience preferred

ROLE RESPONSIBILITIES (Main Responsibilities):

• Create messaging to engage customers, promote products/services, and accomplish client goals with brand-forward content on a variety of platforms.
• Work in collaboration with the SASSO team to plan and create marketing touchpoints across a variety of platforms.
• Own copywriting across all channels of agency and client messaging, including drafting and revising existing copy and developing new copy as needed.
• Research, strategize, and develop content plans for brand discovery processes, websites and other digital spaces, print collateral and messaging, eCommerce campaigns, social media, email campaigns, blogs, press releases, and more.
• Develop and maintain content marketing calendars in coordination with Account Managers to strategically schedule and fulfill marketing touchpoints to accomplish client goals.
• Brainstorm and concept client campaign ideas informed by research, target audience reviews, and client goals.
• Create, implement, and manage unique brand voices for SASSO and our clients. Continually adapt brand voice and tone for each client to build and/or maintain brand personality across touchpoints.
• Develop client campaign ideas into scoped deliverables, writing copy as needed for video and radio scripts, print messaging, social and digital ads, etc.
• Strategize, plan, and create blogs for SASSO and clients.
• Help research and implement keywords into website copy to support Search Engine Optimization tactics. Write website copy with SEO tactics and keywords top-of-mind.
• Support SASSO team with copywriting needs spanning websites, blogs, social media, email marketing, advertising and marketing campaigns, press releases and more.
• Assist with industry and consumer research to support copywriting initiatives as needed.
• Work with the Account Management team to develop and fulfill Project Management timelines as needed to support content initiatives.
• Help review and analyze messaging performance, making recommendations and updates to improve results.
• Stay on top of advertising copy processes and trends, marketing industry changes, content funnel tactics, copywriting and blogging processes, and more for SASSO and our clients.
• Proofread and copyedit content across all department work in collaboration with the team to ensure clean final client versions.
• Assist with business development through estimating and projecting copywriting project timelines and hours.
• Pitch and present work internally and externally during client meetings.

Expectations:

• Lead copywriting initiatives for SASSO agency and clients across all marketing touchpoints.
• Assist in building consistent brand identity and establishing brand voice and tone through copywriting for SASSO and clients.
• Create marketing messaging to engage customers, promote products/services, and accomplish client goals with brand-forward content on a variety of platforms.
• Own messaging performance and analyze content consistently to improve results.
• Write compelling, goal-oriented copy to fulfill content plans across a variety of channels.
• Ensure all copy is thoroughly edited and proofread to guarantee error-free, quality content.
• Perform tasks and create content quickly without sacrificing quality.
• Strategically consider feedback and edit content as needed to comply with requests from clients and leadership.
• Be a source for creative thinking as well as analytical thinking to develop cross-platform content and campaigns and adjust as needed to improve performance.
• The role requires flexibility and ability to navigate ambiguity and deadlines under pressure and conflicting requests.
• Be solutions driven and forward-thinking