- Develop strategic and targeted content to drive brand/resort engagement for marketing initiatives including web sites, email campaigns, digital and print advertising, promotional and event-specific materials, videos and social media efforts.
- Collect and analyze competitive, customer and industry data to report on trends and identify opportunities to innovate promotions, packages and resort inclusions.
- Manage logistics for industry and on-property brand marketing initiatives to create assets to sell the resort experience, including video/photography shoots.
- Track and report on performance of promotional, monthly, quarterly and annual initiatives to optimize marketing budget and achieve company MBOs.
- Audit and project manage updates of brand websites, resort pages and all collateral materials ensuring all content, imagery and positioning are current and adhere to brand standards.
- Develop strong relationships with cross-functional SMEs and operational leads to ensure all marketing initiatives are fully supported and executed according to brand standards.
- Assist in the successful launch and marketing of new brands and properties in development to meet sales targets and revenue goals as established.
- Support the plan and maintenance of budgets for associated brands and projects.
- Assist with creation of annual marketing plans, quarterly and adhoc presentations.
- Demonstrate a commitment to ALG core values.
- Bachelor's Degree
- 1+ year marketing/advertising experience
- Project management experience a plus
- Ability to collaborate with and lead cross-functional teams and vendors
- Advanced MS Office skills including Word, Excel, and PowerPoint
- Strong creative copywriting and proof-reading skills
- Excellent written and verbal communication skills
- Strong analytical skills, forward thinking and basic business acumen
- Must be very organized, detail-oriented and great at multi-tasking
- Intermediate MS Office including Word, Excel and PowerPoint
- Spanish a plus, but not required
- Vacations: The largest seller of vacation packages and charter flights in the U.S. for travel to Mexico and the Caribbean, moving approximately 3.2 million passengers annually through well-established vacation brands
- Resort Brand Management: Management of 5-star and 4-star luxury resorts
- Destination Management Services: Best-in-class destination management services provided by Amstar DMC and Worldstar
- Loyalty Program: Exclusive loyalty program Unlimited Vacation Club
- Technology Solutions: Innovative technology solutions provider Trisept Solutions, connecting over 88,000 travel agents with leading travel suppliers
- Medical, Dental and Vision Insurance
- Basic Life Insurance
- Short & Long Term Disability
- Paid Parental Leave
- Corporate Wellness Program
- Travel Discounts & Deals
- Paid Time Off & Holidays
- 401(k) Plan with Company Match
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Marketing Associate - Baker, United States - Apple Leisure Group
Description
At Apple Leisure Group, we care for people so they can be their best. We deliver distinctive experiences for our guests, while providing a world of understanding and care. We strive to be the first choice in vacation travel, enriching lives and uniting the world.
Read the overview of this opportunity to understand what skills, including and relevant soft skills and software package proficiencies, are required.Grow your career as a successful Marketing Associate within ALG Vacations. In this role, you will be responsible for supporting the team that creates, manages, and markets our all-inclusive luxury resort collection to our consumer audience. Remote candidates welcome to apply
A successful Marketing Associate will:
The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.
A successful Marketing Associate will have:
About Apple Leisure Group
As North America's only vertically integrated travel, hospitality and leisure management group, Apple Leisure Group is an industry innovator that combines the expertise of many different brands. Our unique niche allows us the special opportunity to oversee every aspect of the travel experience, from the moment a guest books a trip to the time they return home. ALG consistently delivers exceptional value to travelers and strong performance to resort owners and partners by strategically leveraging the power of its portfolio of brands across five segments, comprising:
To learn more about the Apple Leisure Group advantage, visit
About Hyatt Inclusive Collection
Hyatt Inclusive Collection offers the luxury leisure market high quality Endless Privileges, UnlimitedLuxury and Unlimited-Fun vacations, where everything is included.
Our Values
At ALG, we call our employees Colleagues, because we are more than just employees. We care for people so they can be at their best, we provide a world of understanding and care, and we deliver distinctive experiences for our guests. Our Values, by which we operate:
Empathy * Integrity * Respect * Inclusion * Experimentation * Well Being
ALG's Commitment to Diversity & Inclusion
Living our purpose of caring for people so they can be their best means that we are committed to a workplace culture grounded in diversity and inclusion where Colleagues feel welcome and encouraged to fully participate in the organization. With the value of INCLUSION, we respect all the ways our Colleagues are individually unique and foster creativity and engagement in respectful environments.
Benefits at a Glance
We offer competitive salaries and a comprehensive benefit package to our U.S. based employees:
We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free and tobacco-free workplace and perform pre-employment background checks.
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