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Livonia

    Senior Brand Marketing Manager - Livonia, United States - Cabinetworks Group

    Cabinetworks Group
    Cabinetworks Group Livonia, United States

    1 week ago

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    Description
    Job Description
    Our people are the life of this company. Together, we build life into the kitchen.

    We are a nationwide team, designing and manufacturing the most comprehensive choice of kitchen cabinets in the U.S. Our people pride themselves on genuine collaboration, working to deliver a seamless, integrated, quality experience to anyone and everybody. Our shared purpose is to bring the kitchen to life - the place where people spend such a meaningful part of their personal and family lives, and the true heart of any home. This is why your career with our company can be so satisfying, rewarding and worthwhile

    Understand, manage and communicate the overall vision, strategy and positioning for the Cabinetworks Group brands through internal and external marketing communication channels. Responsible for understanding the cabinetry industry, its customers, market drivers, competitors, and our position in the market in order to establish annual and long term brand marketing and communication plans.

    PRINCIPAL FUNCTIONAL RESPONSIBILITIES:
    • Work with Marketing Director to develop and execute overall vision and strategy for the total brand experience.
    • Develop and execute the integrated marketing plan, in conjunction with Sales and Channel Marketing, to deliver total brand value proposition.
    • Collaborate and work in conjunction with Product Development, Sales, Customer Care and others to develop and implement brand communications strategies and tactics.
    • Manage unique and meaningful communication efforts, including branded messaging and product-specific marketing.
    • Work with Product Design and Product Management to ensure the product strategy and definition are consistent with brand positioning
    • Develop, implement and manage social media (customer and consumer facing) communication strategy.
    • Monitor and evaluate success of communication activities.
    • Assist in the development of an overall brand and communications strategy to meet company objectives and work with other members of team(s) in a collaborative environment
    • Collaborate with other brand and marketing leaders to ensure coordinated positioning and marketing efforts across all channels and mediums of communications.
    • Monitor industry, competitor and consumer trends, implementing opportunistic or corrective action as appropriate.
    • Assist with department budget creation, and managing projects to approved budget.
    • Manage and monitor brand metrics and goals, including revenue and profitability.
    • Initiate and interpret market research to inform brand strategy and campaign execution.
    ESSENTIAL QUALIFICATIONS AND SKILLS:
    • Bachelor's degree in marketing, communications or related field.
    • 5 years of experience in marketing, marketing communications or brand management
    • Proficient skills developing integrated, multi-discipline marketing plans.
    • Thorough understanding of marketing principles across all disciplines, including but not limited to: advertising, media, social, PR, web/digital/interactive, literature, collateral, POS/merchandising.
    • Strong understanding of customer and market dynamics.
    • Excellent verbal and written communication skills.
    • Proven ability to develop and execute strategic programs and supporting tactics
    • Excellent project management and managing multiple projects with a deadline orientation and focus.
    • Ability to quickly grasp complex business environment and concepts and express them clearly.
    • Flexible and open to changing priorities and managing multiple tasks simultaneously within compressed timeframes.
    • Demonstrated successful ability to build positive partnerships and work collaboratively with cross-functional business teams.
    • Ability to travel up to 10%.
    PREFERRED QUALIFICATIONS AND SKILLS:
    • 7+ years of experience in marketing, marketing communications or brand management
    • Master's degree or MBA in marketing, communications, journalism or related field.
    • Experience in building industry.
    • Familiarity with the cabinet industry and product.
    Shift

    Full or Part Time
    Full time

    Cabinetworks Group (the "Company") is an equal opportunity employer and we want to have the best available persons in every job. The Company makes employment decisions only based on merit. It is the Company's policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.

    Cabinetworks Group is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.

    E-Verify Participation Poster: English & Spanish

    E-verify Right to Work Poster: English, Spanish
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