Jobs
>
Livonia

    Marketing Analytics Manager - Livonia, United States - Vaco

    Vaco
    Vaco Livonia, United States

    3 weeks ago

    Default job background
    Description

    Key Responsibilities:

    Leadership and Team Management:

    • Lead, mentor, and develop a team of marketing analysts.
    • Foster a collaborative and innovative team environment.
    • Set performance goals, conduct regular reviews, and provide feedback.

    Data Analysis and Insights Generation:

    • Analyze large datasets to generate actionable marketing insights.
    • Develop, tune, and validate predictive models to forecast marketing outcomes.
    • Utilize statistical programming tools (SAS, R, Python) for data manipulation and analysis.

    Reporting and Visualization:

    • Create comprehensive reports and dashboards to visualize marketing performance.
    • Present insights and recommendations to senior management and stakeholders.
    • Ensure data accuracy and integrity in all reports.

    Strategic Planning:

    • Develop and implement data-driven marketing strategies to achieve business objectives.
    • Align marketing analytics with overall company goals and objectives.
    • Identify opportunities for growth and optimization within marketing campaigns.

    Cross-Functional Collaboration:

    • Work closely with marketing, sales, finance, and product teams to align strategies.
    • Serve as a liaison between data teams and other departments to ensure cohesive data usage.
    • Collaborate on cross-functional projects to enhance customer insights and marketing effectiveness.

    Marketing Technology Stack Management:

    • Oversee the implementation and management of marketing technology tools.
    • Ensure the marketing technology stack supports data collection, analysis, and reporting needs.
    • Stay updated on new technologies and tools to improve marketing analytics capabilities.

    Customer Insights:

    • Conduct customer segmentation and profiling to understand diverse customer needs.
    • Analyze customer journey data to improve targeting and personalization efforts.
    • Develop and maintain customer lifetime value models and churn predictions.

    Market and Competitive Analysis:

    • Perform market research to stay informed about industry trends and competitor activities.
    • Analyze competitive data to identify strengths, weaknesses, opportunities, and threats.
    • Provide strategic recommendations based on market and competitive insights.

    Budget and Resource Allocation:

    • Manage the marketing analytics budget and allocate resources efficiently.
    • Ensure that analytical tools and resources are effectively utilized.
    • Monitor and report on budget performance and ROI of marketing initiatives.

    Qualifications:

    • Bachelor's or Master's degree in Probability and Statistics, Operations Research, Linear Programming, Computer Programming, Economics, Finance, or Marketing.
    • Demonstrated expertise in data manipulation, data wrangling, and developing predictive data models.
    • 7 years of experience working with large relational datasets and databases (SQL preferred).
    • 5 years of experience in statistical programming (SAS, R, or Python) and professional experience in CRM, Database Marketing, Analytics, or Strategy Consulting.
    • Strong analytical and problem-solving skills with a keen eye for detail.
    • Excellent communication and presentation skills.
    • Proven ability to lead and manage a team of professionals.
    • Experience with marketing technology stacks and tools.
    • Ability to work collaboratively in a cross-functional environment.
  • Domino's Corporate

    Manager, Analytics

    3 days ago

    Domino's Corporate Ann Arbor, United States

    Job Description · Job DescriptionCompany Description · Domino's Pizza, which began in 1960 as a single store location in Ypsilanti, MI, has had a lot to celebrate lately: we're a reshaped, reenergized brand of honesty, transparency and accountability – not to mention, great food ...

  • Domino's Corporate

    Manager, Analytics

    2 weeks ago

    Domino's Corporate Ann Arbor, United States

    Job Description · Job Description Company Description · Dominos Pizza, which began in 1960 as a single store location in Ypsilanti, MI, has had a lot to celebrate lately: were a reshaped, reenergized brand of honesty, transparency and accountability not to mention, great food I ...

  • Domino's Pizza LLC

    Manager, Analytics

    3 days ago

    Domino's Pizza LLC Ann Arbor, United States

    Company Description · Domino's Pizza, which began in 1960 as a single store location in Ypsilanti, MI, has had a lot to celebrate lately: we're a reshaped, reenergized brand of honesty, transparency and accountability - not to mention, great food In the rise to becoming a true t ...

  • Metro Vein Centers

    Procurement & Analytics Manager

    6 days ago

    Metro Vein Centers West Bloomfield Township, United States

    Metro Vein Centers is a rapidly growing healthcare practice specializing in state-of-the-art vein treatments. Our industry-leading team of board-certified physicians is on a mission to meaningfully improve people's quality of life by relieving the often painful and highly treatab ...

  • Domino's Corporate

    Manager, Analytics

    2 weeks ago

    Domino's Corporate Ann Arbor, United States

    Job Description · Job Description Company Description · Domino's Pizza, which began in 1960 as a single store location in Ypsilanti, MI, has had a lot to celebrate lately: we're a reshaped, reenergized brand of honesty, transparency and accountability – not to mention, great fo ...

  • Carat

    Senior Manager, Analytics

    3 weeks ago

    Carat Detroit, United States Full time

    Job Description · As the Senior Manager, Analytics, reporting to the Associate Director, Analytics, you will transform global client data from all online platforms to uncover key insights that impact our client's business. You go beyond reporting to peel away the layers of data s ...

  • Harnham

    Senior Manager Analytics

    17 hours ago

    Harnham Ann Arbor, United States

    Senior Manager Analytics · Food & Bev. · $150,000-$180,000 + Bonus · Michigan- Hybrid · Are you driven by the potential of data to fuel business growth and elevate consumer experiences? Do you excel at crafting innovative recommendation models, deciphering customer lifetime ...

  • Aptiv

    Sr. Manager, Analytics

    2 weeks ago

    Aptiv Troy, United States

    Aptiv is a global technology company that develops safe, green and connected solutions which are enabling the future of mobility. The company has over 200,000 employees across 11 technical centers, 131 manufacturing locations in 48 countries and generates over $20B in revenues pe ...

  • Carat

    Senior Manager, Analytics

    2 weeks ago

    Carat Detroit, United States

    As the Senior Manager, Analytics, reporting to the Associate Director, Analytics, you will transform global client data from all online platforms to uncover key insights that impact our client's business. You go beyond reporting to peel away the layers of data suggesting construc ...

  • Marshallbayley

    Manager - Healthcare Analytics

    3 days ago

    Marshallbayley Detroit, United States

    We are engaged by a leading health insurance organization who are seeking a manager within their healthcare analytics team. · Detroit, MI · | Onsite · Responsibilities: · Drive the execution of analytics strategy through the discovery, development, and implementation of leadi ...

  • Dentsu International

    Senior Manager, Analytics

    4 weeks ago

    Dentsu International Detroit, United States

    As the Senior Manager, Analytics, reporting to the Associate Director, Analytics, you will lead advanced analytics engagements with the client working to uncover key insights to drive client business impact. You are naturally curious and go beyond reporting to peel away the layer ...

  • Carat

    Senior Manager, Analytics

    3 weeks ago

    Carat Detroit, United States

    As the Senior Manager, Analytics, reporting to the Associate Director, Analytics, you will transform global client data from all online platforms to uncover key insights that impact our client's business. You go beyond reporting to peel away the layers of data suggesting construc ...

  • Marshallbayley

    Manager - Healthcare Analytics

    2 days ago

    Marshallbayley Detroit, United States

    We are engaged by a leading health insurance organization who are seeking a manager within their healthcare analytics team. · Detroit, MI · | Onsite · Responsibilities: · Drive the execution of analytics strategy through the discovery, development, and implementation of leadi ...

  • Dentsu International

    Senior Manager, Analytics

    3 weeks ago

    Dentsu International Detroit, United States

    As the Senior Manager, Analytics, reporting to the Associate Director, Analytics, you will lead advanced analytics engagements with the client working to uncover key insights to drive client business impact. You are naturally curious and go beyond reporting to peel away the layer ...

  • Dentsu America

    Senior Manager, Analytics

    2 weeks ago

    Dentsu America Detroit, United States

    Company Description · Job Description · As the Senior Manager, Analytics, reporting to the Associate Director, Analytics, you will lead advanced analytics engagements with the client working to uncover key insights to drive client business impact. You are naturally curious and g ...

  • Urban Science Applications, Inc.

    Advanced Analytics Manager

    5 days ago

    Urban Science Applications, Inc. Detroit, United States

    Overview and Summary · We are Automotive Business Scientists. We empower our clients to turn overwhelming industry data into discovery, action and measured success. We are unique market leaders because we find and examine possibilities through the clarity of a scientific lens. T ...

  • TD Bank

    Senior Manager of Analytics

    1 week ago

    TD Bank Falmouth, United States

    TD Bank · Senior Manager of Analytics & Insights Lead (Credit Card Analytics/RM) · Falmouth , · Maine · Apply Now · TD is committed to providing fair and equitable compensation opportunities to all colleagues. The included salary range for this role takes into account multip ...

  • Kyyba

    Data Analytics Program Manager

    4 days ago

    Kyyba San Francisco, United States Permanent

    Data Analytics Program Manager · Dearborn, MI · 12 Months contract · Position Description:This role manages the large portfolio, working cross-functionally with the Data Engineering team, Business, and interfacing applicatio ...

  • General Motors

    Manager, Business Analytics

    1 week ago

    General Motors Warren, United States

    This role is categorized as HYBRID. This means the successful candidate is expected to report to Warren 7000 Building three times per week, at minimum. This job is not eligible for relocation benefits. Any relocation costs would be the responsibility Business Analytics, Manager, ...

  • TD Bank

    Senior Manager of Analytics

    1 week ago

    TD Bank Falmouth, United States

    TD Bank · Senior Manager of Analytics & Insights Lead (Credit Card Analytics/RM) · Falmouth , · Maine · Apply Now · TD is committed to providing fair and equitable compensation opportunities to all colleagues. The included salary range for this role takes into account multip ...