- Lead the execution of established Product Marketing strategies
- Develop sales materials—core sales presentations, website content, product demos and videos—and packaging, leveraging consumer and industry insights
- Support the development of product value propositions that are crisp, and competitively positioned
- Collaborate closely with product, sales and marketing teams
- Drive efforts to integrate product programs with segment and regional marketing programs and vice versa
- Maximize distribution and use of product marketing assets across sales teams
- Monitor and adjust product marketing budget
- Conduct quarterly business reviews with Loyalty leadership team
- 5+ years of experience in B2B product marketing role (or related field) in related industry
- Proven success executing product marketing campaigns, evaluating metrics for success, and recommending changes
- Strong storyteller that understands that content should be purposeful and succinct, even when dealing with complex subjects
- Proven ability to translate business priorities into marketing campaigns that generate awareness and demand
- Strong background in leveraging multiple sources of data to identify insights, draft briefs, assess creative content across channels, and deliver sales and marketing materials
- Inquisitive, with an aptitude for analytical and quantitative problem-solving
- Demonstrated ownership, and enthusiasm with a track record of learning quickly on the job
- Experience with analyst relations and participation in vendor evaluation reports such as Gartner's Magic Quadrant and Forrester's Wave
- Strong project management and relationship building skills
- Clear and flexible communicator with experience working collaboratively with multicultural and remote project teams
- Abide by Mastercard's security policies and practices;
- Ensure the confidentiality and integrity of the information being accessed;
- Report any suspected information security violation or breach, and
- Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
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B2B Product Marketing Manager, Loyalty - Boston, United States - MasterCard
Description
Our Purpose
We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible.
Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential.
Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion ) for all employees that respects their individual strengths, views, and experiences.We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.
Title and Summary
B2B Product Marketing Manager, Loyalty
Our Purpose
We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible.
Using secure data and networks, partnerships, and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential.
Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences.We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.
OverviewMastercard has quickly become a leading technology company, offering services that power the world of payments and beyond.
Mastercard's Data & Services business unit is a key differentiator for Mastercard, providing the cutting-edge services that help the world's largest banks, merchants and tech companies grow.
Data & Services' solutions are centered on data-driven technologies and innovation, and include payments-focused consulting, loyalty and marketing programs, business experimentation through Test & Learn, and data-driven information and risk management services.
The Data & Services Marketing team is focused on driving revenue growth through customer acquisition and retention by creating B2B thought leadership positioning and product content, as well as building and executing global and local multi-channel campaigns.
Product marketers within the Mastercard Data & Services Marketing team are responsible for creating market differentiation and consideration for Mastercard 's products and services, which are used by leading companies across industries.
Working closely with product and sales teams, the B2B Product Marketing Manager, focused on the Loyalty business line within Mastercard Data & Services, will develop compelling strategies, content, and platforms that drive awareness and demand for our cutting-edge Loyalty solutions.
RoleThe B2B Product Marketing Manager role will lead the execution of product marketing strategies within the Data & Services business unit for the Loyalty business line, in close collaboration with our product and sales teams.
In this role, you will provide hands-on management of all marketing materials and content to drive awareness and demand for Mastercard Loyalty offerings.
You will also determine insights into customer needs and appropriately translate these insights into excellence in marketing planning, lead generation, and awareness-building activities.
This role is a great opportunity for a professional and enthusiastic B2B marketer who is ready to hit the ground running, build a deep understanding of Mastercard offerings – particularly those in the Loyalty space, and take on a fast-paced, global role in a critical area of our business.
ResponsibilitiesIn the US, Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law.
If you require accommodations or assistance to complete the online application process, please contact and identify the type of accommodation or assistance you are requesting.
Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
In line with Mastercard's total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary based on location, experience and other qualifications for the role and may be eligible for an annual bonus or commissions depending on the role.
Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance), flexible spending account and health savings account, paid leaves (including 16 weeks new parent leave, up to 20 paid days bereavement leave), 10 annual paid sick days, 10 or more annual paid vacation days based on level, 5 personal days, 10 annual paid U.S.
observed holidays, 401k with a best-in-class company match, deferred compensation for eligible roles, fitness reimbursement or on-site fitness facilities, eligibility for tuition reimbursement, gender-inclusive benefits and many more.
