Sr Manager, Product Strategy - Newton, United States - Panera Bread

Panera Bread Newton, United States

4 weeks ago

Description

The Senior Manager, Product Strategy will work in partnership with the Senior Director, Product Strategy to drive the growth of Panera's categories by ensuring that the product lines deliver irresistible craveability and value, while defining the Menu, Category, Daypart and Innovation activities to achieve the goals.

Position is ideally hybrid and based in Newton, MA.
Duties and Responsibilities

Define Growth Strategies

Define clear strategies to drive growth for the business across respective areas of focus (guest segments, product categories, value offerings, dayparts and jobs to be done).

They will be responsible for increasing frequency of existing customers and attracting new customers, inclusive of translation to specific projects.

Develop a deep understanding of competitive categories and a strategic positioning to gain market share
Support analysis to identify new areas for Panera to expand into where there is credibility and permission to play
Advise appropriate balance for respective areas of focus to grow without adding complexity – numbers of products, product ranges, pricing – with input from Finance and Culinary

Cross-functional Conductor

Highly effective cross-functional leader to bring strategies and corresponding projects to life across the organization
Manage different perspectives and priorities across the organization to prioritize and ensure we're delivering growth to plan in a timely manner
A General Manager and guest first mentality to ensure we are developing business strategies that can be executed and delivered to the guest

Go-to-Expert for Product Analysis and Understanding

Monitor product performance to uncover opportunities for performance improvement
Stay abreast of industry and competitor trends to proactively develop insights that could lead to new avenues of growth
Establish a target setting and post mortem process for identifying how we will define success and evaluate if we delivered on those goals

Develop Sales Driving Promotional Programs

Lead cross functional teams to pull multiple levers – marketing, merchandising, pricing, etc. to drive growth
Ensure consistently delivering a value equation that is worth it to the guest across pricing, portion, experience and brand distinctiveness

Qualifications

The successful candidate will be an experienced leader, skilled in developing and executing plans across marketing, strategy and innovation.

S/He should have 5+ years of prior job-related experience in restaurant category growth, CPG food or beverage brand management, or related strategic / management consulting.

S/he will have experience growing and scaling a category or business. This individual enjoys developing strategic plans and rolling up sleeves to execute and evaluate. S/he will have strong strategic, creative, and analytical skills and the ability to blend art and science.
Setting Strategy

The ability to create and articulate a vision for the dayparts/segments/categories and areas of responsibility with limited oversight
The inclination to seek and analyze data from a variety of sources to support decisions and to align others with the organization's overall strategy
An entrepreneurial and creative approach to support the development of new, innovative ideas that will stretch the organization and push the boundaries within the industry
The ability to effectively balance the desire/need for broad change with an understanding of how much change the organization is capable of handling, to create realistic goals and implementation plans that are achievable and successful

Executing for Results

The ability to set clear and challenging goals while committing the organization to improved performance; tenacious and accountable in driving results with limited oversight
Comfortable with ambiguity and uncertainty; the ability to adapt nimbly and lead others through complex situations
Seeks data and input from others to foresee possible threats or unintended circumstances from decisions; someone who takes smart risks
An independent leader who is viewed by others as having a high degree of integrity and forethought in his/her approach to making decisions; the ability to act in a transparent and consistent manner while always taking into account what is best for the organization

Relationships and Influence

Naturally connects and builds strong relationships with others, demonstrating strong emotional intelligence
Strong written and verbal communication skills

Additional Description :
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