- This is a hybrid role, based out of Newton, MA.
- Build and manage end-to-end product marketing strategies, including research to understand our audiences and differentiation, own the development of product value propositions/positioning, orchestrate with internal teams to generate awareness, product launch and go-to-market strategies, ongoing measurement and optimization.
- Monitor market and competitive trends shaping the market and deeply understand marketplace dynamics to determine the strategic points of differentiation for Bright Horizons; respond with new messaging, campaigns, collateral that keep Bright Horizons top-of-mind with current and potential buyers.
- Foster a data-first culture: Leverage analytics to help determine go-to-market strategies involving segments, targeted accounts, and target buyers, and collaborate with marketing teams, sales teams, and strategic vendors to execute.
- Craft impactful stories and effective marketing collateral by deeply understanding our consumer and B2B clients and their unique needs.
- Serve as voice of the customer; possess deep understanding of the business strategy and be able to translate business imperatives into actionable and measurable marketing strategies.
- Leverage analytics to determine go-to-market strategies involving segments, and target buyers, and collaborate cross-functionally to help inform campaign and program strategy.
- Bachelor's degree in related field required, MBA/Master's degree preferred.
- 10+ years of product marketing experience, preferably in the enterprise product marketing, including 6+ years of cross-functional leadership experience.
- Proven track record of successfully launching new products and services and manage existing products with fully integrated campaigns/go-to-market strategies.
- Experience developing product collateral and messaging that tells a compelling story, and directly supports marketing campaigns.
- Adept at managing tight timelines, competing priorities, and projects that span multiple departments.
- Ability to cultivate strong relationships internally and externally.
- Demonstrated success developing campaigns that measurably generate interest and conversion in a product or service.
- Excellent verbal and written communication skills.
- Analytical thinker, capable of assessing how marketing efforts contribute to opportunity creation and organizational growth.
- Skilled public speaker with experience presenting to peers and executive audiences in live and virtual settings.
- An ability to manage and motivate colleagues, providing direction, guidance, training, and mentorship.
- A demonstrated track record of building and maintaining relationships and assessing an organizational structure.
- One who has an executive presence.
- Excellent interpersonal and written communication skills.
- Ability to think ahead and plan over a multi-year timeframe.
- Problem analysis and resolution at both a strategic and functional level.
- Strong consultative and collaborative aptitude.
- Thorough and detail-oriented; ability to handle a wide range of questions, activities, or issues varying in complexity across teams.
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Senior Director, Product Marketing - Newton, United States - Bright Horizons
Description
Bright Horizons seeks a highly motivated, passionate Senior Director of Product Marketing to play a critical role on its Marketing team. This individual will be an inspiring leader, a skilled cross-functional collaborator, an expert communicator and a true subject matter expert on go-to-market strategies, product positioning, messaging, and storytelling and developing and managing end-to-end product marketing strategies to drive growth. The Senior Director will be joining the Bright Horizons organization at pivotal time and with a "seat at the table" will help the organization continue to shape and transform the education and care industry.This role is responsible for defining and managing the go-to-market strategy for Bright Horizons services. An ideal candidate will bring proven experience creating go-to-market strategies and developing messaging in response to multiple inputs - including buyer/end user needs, stakeholder feedback, product features, and market trends - to maximize purchase and utilization.
As a leader on the Marketing team, the Senior Director will have an important voice in decisions related to marketing and service-specific messaging, research, and growth-driving initiatives. This leader will define the marketing strategy for this critical business within the Bright Horizons portfolio.
This is a great opportunity for the right individual to develop impactful, cohesive product marketing strategies to capture predictable and lasting growth for Bright Horizons - a highly reputable, publicly-traded, global company.
What you will be doing:
The range of compensation listed here or that may be discussed in the interview process is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.
Life at Bright Horizons:
Our home office employees support all facets of our business - and no matter which department you join, you'll be part of a passionate team doing work that makes a difference in the lives of children and families.
Our people are the heart of our company. Because we're as committed to our own employees as we are to the clients we serve, our collaborative workplaces are designed to grow careers and support personal lives. Here, you'll find traditional perks (health insurance, 401(k), PTO, and flex spending) plus childcare discounts, education assistance, and so much more. Join us to experience how we support our people to realize their passion, possibilities, and purpose both at work and at home. All in a workplace where you can be you. Come build a brighter future with us.
HAVING TECHNICAL ISSUES WITH YOUR APPLICATION?
Bright Horizons is dedicated to creating a workforce that promotes and supports diversity and inclusion. We provide equal employment opportunities to all individuals without discrimination. Bright Horizons complies with the laws and regulations set forth in the following EEO is the Law Poster: EEO - English and EEO - Spanish along with information on the Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).
Applicants requiring a reasonable accommodation for any part of the application and hiring process should contact the recruitment helpdesk at [redacted] or [redacted]. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.
