Copy Manager - Rosemont, United States - US Foods, Inc.

Mark Lane

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Mark Lane

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Description

New Ways of Work:
This position has been segmented as hybrid meaning the work is a combination of 2 days onsite In Rosemont, IL (Tuesday, Wednesday) and 3 days remotely (Monday, Thursday, Friday) as defined by the role segmentation.**
RESPONSIBILITIES:
  • Develop and execute content strategies aligned with the company's overall marketing and branding objectives.
  • Creates exciting and unique brand and product stories that resonate with our customers.
  • Develops and maintains brand style guides. Ensure consistency in brand voice, tone, and messaging across all communication channels
  • Stay informed about industry trends, competitor activities, and customer preferences to inform content strategies and messaging.
  • Attends meetings and makes presentations to company stakeholders as necessary.
  • Presents creative concepts to cross functional teams to ensure communication of the brand strategy and execution of the concept.
  • Manages copy development, including overall organization, flow, direct fact checking, appropriate referencing, fair balance and other regulatory requirements in partnership with Legal.
  • Lead and manage a team of copywriters, providing guidance, feedback, and support to ensure highquality output and adherence to deadlines.
  • Collaborate with crossfunctional teams, including marketing, design, and product development, to ensure alignment and integration of messaging across all channels.
  • Partners with Creative leadership to ensure copy and design are aligned to deliver product and brand stories.
  • Adheres to demands of production schedule. Be aware of release schedule and devote time necessary to meet deadlines.
  • Other duties as assigned by manager

SUPERVISION:


  • 1 Copywriter internal and 3 Copywriters external agency

RELATIONSHIPS
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Internal:Creative, Marketing, Business, Analytics, Ecommerce and IT partners
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External: Marketing Agencies, digital, ecommerce content and social media agencies


WORK ENVIRONMENT
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Hybrid: This role is partially remote, and the associate is expected to perform assigned responsibilities from a combined home-based and office-based environment.


MINIMUM QUALIFICATIONS

  • Must possess minimum of 7 years of agency or inhouse agency multichannel experience
  • Proven experience in copywriting and content creation, in a managerial or supervisory role.
  • Deep experience with crafting marketing copy, both from a product and content perspective.
  • Experience collaborating with seniorlevel management and executives on crafting brand identity and articulating it through messaging and copy.
  • Experience partnering with Design leaders to tell a brand's story through a seamless marriage of copy plus visuals.
  • Strong project management and organizational skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
  • Excellent leadership and interpersonal skills, with the ability to motivate and inspire team members.
  • Proficiency in content management systems, SEO principles, and digital marketing tools.
  • Knowledge of legal and regulatory requirements related to content creation and advertising.
  • Analytical mindset with the ability to interpret data and draw actionable insights.
  • Creative thinker with a passion for storytelling and brand building
  • An influencer with excellent communication, crossgroup collaboration, and planning skills with a strict attention to detail.
  • Skilled in Adobe Creative Suite, Excel, Microsoft Office Suite and Word
  • Less than 10% of travel

EDUCATION

  • Bachelor's degree in related field required

CERTIFICATIONS/TRAINING

  • N/A

LICENSES

  • N/A

PREFERRED QUALIFICATIONS

  • Master's degree in related field preferred
  • Experience from inhouse food company or B2B preferred
  • Knowledge of basic AI and HTML helpful

PHYSICAL QUALIFICATIONS

  • Standard required physical activities including length of time performing each activity.

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