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Farmington

    Sr Associate, Marketing Analytics - Farmington, United States - Otis College of Art and Design

    Otis College of Art and Design
    Otis College of Art and Design Farmington, United States

    4 weeks ago

    Default job background
    Full time
    Description

    Date Posted:

    Country:

    United States of America

    Location:

    OT999: 1CP - Farmington, CT One Carrier Place, Farmington, CT, 06032 USA

    Role Overview:

    The Digital Marketing Analytics is a global remote function and is as part of the WHQ Digital Marketing Center of Excellence is responsible for analyzing and visualizing digital marketing data for a variety of audiences to enable actionable insights. "Connect the dots" between digital marketing campaign data and actual sales performance.

    On a typical day you will:


    •Act as main POC for PowerBI tool; including weekly meetings with development team to monitor additional enhancements, file uploads, integrations, bugs, etc


    • Develop/Automate product campaign reporting


    • Develop/Automate lead & opportunity reporting (weekly, monthly, etc) for senior management, operating units, DM team


    • Maintain accuracy of reporting thru any manual connections necessary (example: vlookup disassociated records, etc)


    • Support MarTech team in pulling email lists from Dynamics CRM; utilize required templates & scrub lists as necessary


    • Support DM team in campaign mapping


    • Develop/Automate QA process for data cleanliness, accuracy, breakage, etc.


    • Report out campaign metrics against ROI (wins #/$), PowerBI tool usage, list accuracy and customer engagement

    What You Will Need to be Successful:


    • 3-5 years of experience working in digital marketing, reporting and analytics or research


    • Deep understanding of data analytics and how to best visualize digital marketing results for multiple internal stakeholders in a clean, organized and sufficient way


    • Proficiency in Microsoft Excel and PowerBi


    • Knowledge and experience in CRM platforms (Microsoft Dynamics) and Marketing Automation Platform (Hubspot) a plus


    • Attention to detail and ability to manage multiple projects simultaneously


    • Ability to work independently and in a global team environment

    If you live in a city, chances are we will give you a lift or play a role in keeping you moving every day.

    Otis is the world's leading elevator and escalator manufacturing, installation, and service company. We move 2 billion people every day and maintain approximately 2.2 million customer units worldwide, the industry's largest Service portfolio.

    You may recognize our products in some of the world's most famous landmarks including the Eiffel Tower, Empire State Building, Burj Khalifa and the Petronas Twin Towers We are 69,000 people strong, including engineers, digital technology experts, sales, and functional specialists, as well as factory and field technicians, all committed to meeting the diverse needs of our customers and passengers in more than 200 countries and territories worldwide. We are proud to be a diverse, global team with aproven legacy of innovation that continues to be the bedrock of a fast-moving, high-performance company.

    When you join Otis, you become part of an innovativeglobal industry leaderwith a resilient business model. You'llbelong to a diverse,trusted,and caring community where your contributions, and the skills and capabilities you'll gain working alongside the best and brightest, keep us connected and on the cutting edge.

    We provideopportunities, training, and resources, that build leadership and capabilities in Sales, Field, Engineering and Major Projects and our Employee Scholar Program is a notable point of pride, through which Otis sponsors colleagues to pursue degrees or certification programs.

    Today, our focus more than ever is on people. As a global, people-powered company, we put people – passengers, customers, and colleagues – at the center of everything we do.We are guided by our values that we call ourThree Absolutes –prioritizing Safety, Ethics, Qualityin all that we do. If you would like to learn more about environmental, social and governance (ESG) at Otis click .

    Become a part of the Otis team and help us #Buildwhatsnext

    Privacy Policy and Terms:

    Click on this to read the Policy and Terms

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