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Englewood Cliffs

    Email Marketing Director - Englewood Cliffs, United States - Lawrence Harvey

    Lawrence Harvey
    Lawrence Harvey Englewood Cliffs, United States

    1 week ago

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    Description

    Email Marketing Director - Salesforce Marketing Cloud

    Our client is seeking a passionate Marketing Cloud Expert to leverage Salesforce Marketing Cloud and craft data-driven welcome email journeys that nurture new customers and boost brand loyalty. You will also be in charge of strategy decisions for a new team.

    Location: Englewood Cliffs, NJ

    Compensation: $160, ,000

    You'll:

    • Develop & execute personalized, automated welcome journeys.
    • Optimize email performance with A/B testing & data analysis.
    • Champion email marketing best practices and ensure compliance.
    • Monitor & analyze performance, generate reports, & identify growth opportunities.
    • Collaborate with cross-functional teams & stay on top of industry trends.

    You possess:

    • Bachelor's degree (or equivalent) in marketing, communications, or a related field.
    • In-depth Salesforce Marketing Cloud expertise (Journey Builder & Email Studio).
    • Proven welcome journey email design & execution experience.
    • Strong understanding of email marketing best practices, segmentation, personalization, & automation.
    • Proficiency in email marketing analytics & reporting tools.
    • Excellent written & verbal communication skills with a knack for crafting engaging email copy.
    • Ability to write queries, analyze data, & make data-driven decisions.
    • Strong project management skills with the ability to prioritize & meet deadlines.
    • HTML & CSS experience for email template customization (a plus).

    Ready to craft captivating experiences that empower our growth? Apply today


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