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Brand Manager
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Brand Manager
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Brand manager
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Brand Manager
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Pilot Corp Of America Jacksonville, United StatesPosition Summary: · Manage full spectrum of day-to-day marketing functions for both the base business and new product lines/launches for assigned product lines. Contribute to strategies and manage the tactical execution of consumer messaging and media across all touch points to ...
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Brand Manager
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ICX Group Jacksonville, United StatesJob Location: Jacksonville, FL ***ONSITE*** · Title : Brand Manager - CPG Industry · Position Overview: · Elevate your career as a Brand Manager and take the lead in shaping the marketing landscape for both existing and new product lines. Contribute to strategic planning, consume ...
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brand manager
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Randstad Jacksonville, United Statesbrand manager. · jacksonville , florida · posted 5 days ago · job details · summary · $80,000 - $90,000 per year · permanent · bachelor degree · category office and administrative support occupations · referenceAB_ · job details · Are you ready to take the reins and lead t ...
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Brand Manager
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Brand Manager
1 week ago
LHH Jacksonville, United StatesLHH is working with their client a leader in the manufacturing space looking to add a talented Brand Manager to their team. In this position, you will support both the core business products and new launches through both digital marketing and traditional tactics overseeing all co ...
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Brand Manager
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Virtual Jacksonville, United StatesVaco is hiring for a Brand Manager in Jacksonville, Florida. · This is a direct hire opportunity that sits fully onsite. · POSITION SUMMARY: · Manage full spectrum of day-to-day marketing functions for both the base business and new product lines/launches for assigned product ...
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Brand Manager
1 week ago
Swisher Hygiene Jacksonville, United StatesAbout the company · Swisher is the company behind iconic lifestyle brands adult consumers prefer. Our legendary status was earned through decades of adding connections, because everything we do is centered around our adult consumers, our partners, and our employees. Together we' ...
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Brand Manager
1 week ago
ICX Group Jacksonville, United StatesJob Location: Jacksonville, FL ***ONSITE*** · Title: Brand Manager - CPG Industry · Position Overview: · Elevate your career as a Brand Manager and take the lead in shaping the marketing landscape for both existing and new product lines. Contribute to strategic planning, consu ...
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Brand Manager
1 week ago
Swisher Hygiene Jacksonville, United StatesAbout the company · Swisher is the company behind iconic lifestyle brands adult consumers prefer. Our legendary status was earned through decades of adding connections, because everything we do is centered around our adult consumers, our partners, and our employees. Together we' ...
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Brand Manager
5 days ago
Pilot Corporation of America Jacksonville, United StatesManage full spectrum of day-to-day marketing functions for both the base business and new product lines/launches for assigned product lines. Contribute to strategies and manage the tactical execution of consumer messaging and media across all touch points to help drive product po ...
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Brand Manager
1 week ago
Vaco Jacksonville, United StatesVaco is hiring for a Brand Manager in Jacksonville, Florida. This is a direct hire opportunity that sits fully onsite. · POSITION SUMMARY: · Manage full spectrum of day-to-day marketing functions for both the base business and new product lines/launches for assigned product lin ...
Senior Brand Manager - Jacksonville, United States - Swisher Hygiene
Description
Position Overview
The Senior Brand Manager is responsible for the development, implementation, and successful execution of brand strategies for the Swisher Sweets Cigar Company portfolio.
The Senior Brand Manager is responsible for guiding marketing strategies, identifying priority markets, and determining and articulating the brands' value propositions and positioning.
This position will be responsible for developing and ensuring that all adult consumer communications reflect the brand positioning and support the Company's business and marketing objectives.
The role will also work collaboratively to identify annual pricing and distribution plans and define relevant and innovative approaches to connect with adult consumers.
The Sr.Brand Manager will identify forward-looking strategic opportunities for the brands and develop frameworks and processes that enable achievement of growth objectives.
ResponsibilitiesLeads all brand-level activities and strategic initiatives including but not limited to: strategic brand planning, brand ideation, financial analysis, market research, adult consumer research, KPI development, advertising and one-to-one planning, and retail/shopper marketing.
Initiates and guides the execution of brand projects from briefing to delivery/communication to Field Sales.Collaborates with the Product Manager in the selection of vending, racking and point-of-sale signage, and leads the creation of trade/adult consumer premiums, event materials and other sales/marketing collateral.
Develops and distributes strategic brand documents including but not limited to annual plans, P&L statements, Quarterly Brand Assessments, and brand standards.
Aligns with Finance to facilitate timely financials, P&L analysis, specialized reports, financial transparency, and budgetary requests and revisions.Provides guidance to Marketing Operations to support agency/vendor operations, project management, marketing materials inventory management, budget administration, , event/experiential operations and management, tradeshow planning, and marketing technology optimization.
Collaborates with external agencies and internal constituents to ensure brand consistency and effective and timely execution of marketing initiatives through strategic briefing, project prioritization, and strategic decision-making.
Partners with Business Analytics to drive regular reports on market trends, competitive analysis, brand performance, social/digital insights, and KPI achievement.
Align on scheduled meetings and communications with the sales force to convey brand strategies and accept sales feedback.Directs all brand initiatives and communications at the corporate level and act as a primary information source for the broader organization in relation to their brand portfolio.
RequirementsBachelor's degree in Business, Marketing, or related field. MBA preferred
5-7 years of related sales or marketing experience with a strong understanding of general branding concepts including strategy, consumer segmentation, value proposition and positioning, market research, pricing, and marketing communications and tactics.
General awareness and knowledge of tobacco product value chain and understanding of regulatory restrictions affecting the industry preferred.Proficient in MS Office (Excel, PowerPoint, Outlook & Word).
Travel up to 20%
Skills
High level of understanding of brand-level P&Ls and financial reports
Proven strategic planning and creative concepting skills. Demonstrated critical-thinking, analytical and problem-solving capabilities
Exceptional time management and organizational skills. Ability to handle multiple projects effectively.
High-level written and verbal communication skills. Strong presentation and public speaking capabilities
Excellent interpersonal skills. Ability to build relationships and work well with all levels of employees, including senior management.
Physical Requirements
May be sitting and/or using computers for prolonged periods of time
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