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    Marketing Specialist - Madison, United States - Hottmann Construction Company Inc

    Hottmann Construction Company Inc
    Hottmann Construction Company Inc Madison, United States

    3 weeks ago

    Default job background
    Description
    We are seeking an enthusiastic, collaborative Marketing Specialist to join our team.

    This new and unique opportunity will create and implement a company marketing strategy to showcase our outstanding 75-year reputation and support our marketing firm through our very exciting company rebrand.

    This person will have the opportunity to manage a broad range of projects from content creation, event planning and execution, photography, videography, and internal stakeholder communications.


    RESPONSIBILITIES:
    Implementation of a marketing strategy around talent attraction and recruiting.
    Create content that aligns with the company's brand standards for business development, events, PR, social media, internal communications, etc.
    Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, television, radio etc.)
    Plan, manage, and track Marketing Budget
    Capture images, videos, and stories of both our people and of our craft.
    Stay up to date on industry trends, best practices, and emerging technologies to continually improve marketing strategies and tactics.
    Organize, communicate, and execute company events and sponsorship opportunities.
    Requirements

    REQUIRED EDUCATION and/or EXPERIENCE:
    Bachelor's degree in marketing, advertising, communications, public relations, journalism or an equivalent combination of education and experience.

    A minimum of 2 years of experience with demonstrated success in brand storytelling and administering a marketing project with measurable results.

    Demonstrated ability to write and design clear and compelling pieces, with attention to detail.
    Strong skills using Adobe Creative Suite or Canva

    • Proficiency in Microsoft Office and social media technologies (e.g., LinkedIn, Facebook, Instagram, and TikTok)
    Ability to prioritize, work independently, manage projects simultaneously, and meet deadlines.

    PREFERRED, NOT REQUIRED:

    • Bilingual in English and Spanish
    Previous experience in a construction-related industry

    We are an Equal Opportunity Employer and do not discriminate against applicants due to race, ethnicity, gender, veteran status, or on the basis of disability or any other federal, state or local protected classes.

    #J-18808-Ljbffr
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