Marketing Automation Specialist - Wisconsin, United States - C2 Graphics Productivity Solutions

C2 Graphics Productivity Solutions Wisconsin, United States

1 month ago

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Description

C2 client, a global organization providing enhanced expertise, professional networks, tools, and solutions to their members, seeks a talented Marketing Automation Specialist to join their dynamic team. In this role, you'll be responsible for the vision, personas, user journeys and marketing automation roadmap to support campaign plans that drive engagement, e-commerce, lead generation and loyalty conversions. Organize insights and input to make marketing automation recommendations for audience segments inspired by performance benchmarks. Define creative assets needed to support email and SMS experiences. Manage marketing automation projects to meet timing, investment and goal expectations while reporting on performance and optimizations.

Start date: As soon as they find the right person

Duration: Full-time Direct Hire

Location: Hybrid in Milwaukee

Compensation: $60-$70K commensurate with experience

Responsibilities:

Deliver an efficient and unified, omnichannel brand identity experience
Manage the delivery of campaign plans to achieve KPI's for society and BU goals
Lead marketing automation recommendations, resourcing, budget allocations and optimizations
Create Digital Experience Roadmaps and campaign recommendations & optimizations
Design and sets up Marketing Automation workflows triggered by audience behavioral events
Own the workflow for modern email design, scheduling & deployment
Collaborate with Program Managers and Subject Matter Experts for content curation and adaptation for email delivery
Develop the roadmap for future marketing automation including scoping text message deployments
Manage data source integrations and create the standards for data governance and compliance for unsubscribes and spam
Tabulate and analyze data from marketing automation platforms and onsite conversions
Adhere to client's competencies: Accountability, Communication, Continuous Improvement, and Teamwork
Perform all other duties as assigned

Qualifications:

A bachelor's degree in marketing, business, communications or a related discipline and three years of experience in digital marketing or an equivalent combination of education and experience
Experience with email marketing automation platforms, specifically Pardot, and related digital media platforms and tools such as Google Analytics and Salesforce a plus

Not your type of gig, but know someone who would be interested? Refer a qualified candidate, and if they get the job, you get a signing bonus (Make sure they mention your name as their referral source so you get your well-deserved credit)

All candidates must be located and authorized to work in the United States. C2 does not sponsor work visas. No C2C.

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